Social Media Manager

THM Media is seeking a highly skilled, execution-focused Social Media Manager to lead the day-to-day management, execution, and growth of THM Media’s social media presence across all current and future platforms.

This role is responsible for hands-on execution of organic and paid social media efforts for the THM Media brand, as well as client-facing paid social advertising and Digital Connect services. While the Social Media Manager contributes to forward-thinking strategy in collaboration with the Marketing team, this role is deeply rooted in execution, optimization, and performance—turning strategy into consistent, high-quality social content and measurable results.

The Social Media Manager will also play a key role in community engagement, audience growth, and reporting, helping expand THM Media’s reach, strengthen brand presence across markets, and drive meaningful homeowner interaction at scale.

• Own the execution of organic social media posting for THM Media brands across all platforms, including emerging and future channels.
• Collaborate with the Marketing team to align social content with broader brand, campaign, and growth strategies.
• Execute platform-specific content calendars that balance national brand messaging with market-specific and localized content.
• Maintain a consistent brand voice while adapting content to each platform’s best practices and audience behavior.

• Own the execution of THM Media’s Digital Connect product, where THM Media creates and manages social content on behalf of clients.
• Connect to client social media accounts to create, schedule, and publish organic posts that build a consistent and professional social presence.
• Develop and execute paid social campaigns for Digital Connect clients, including ad creation, optimization, and performance monitoring.
• Ensure content is customized for each client while maintaining quality, consistency, and alignment with platform best practices.
• Serve as a key execution partner to sales and account teams for Digital Connect fulfillment.
  

• Execute paid social media advertising campaigns for clients across THM Media social channels.
• Work directly with sales representatives and execution teams to support the execution of client-paid social advertising, ensuring campaigns are launched accurately and on schedule.
• Manage ad setup, targeting, creative execution, optimization, and pacing across platforms.
• Ensure paid social campaigns align with client goals, approved creative, and THM Media standards.

• Actively manage community engagement across all social platforms, including responding to comments, messages, and interactions.
• Proactively engage with audiences to grow followers, increase reach, and drive meaningful homeowner actions and engagement.
• Monitor conversations, trends, and audience behavior to inform ongoing content and engagement approaches.
• Support influencer-related efforts and collaborations when applicable.

• Own social media reporting across organic, paid, and Digital Connect efforts.
• Track performance metrics including reach, engagement, follower growth, conversions, and paid campaign results.
• Deliver clear, client-ready and internal-facing reports that communicate results, insights, and recommendations.
• Use data to continuously optimize content, campaigns, and engagement strategies.

• Partner closely with Marketing, Sales, and Client Services teams to ensure social execution aligns with business goals.
• Support sales conversations by providing insight into social capabilities, execution timelines, and performance expectations.
• Coordinate with creative and content teams as needed to support social initiatives.

• 4 years of hands-on experience managing organic and paid social media for a brand, agency, or multi-market organization.
• Proven experience executing (not just planning) social media campaigns across multiple platforms.
• Strong experience running paid social advertising, including targeting, optimization, and reporting.
• Experience managing social media on behalf of clients or multiple brands is strongly preferred.
• Demonstrated ability to manage market-specific or localized social content at scale.
• Strong understanding of community management, engagement strategies, and audience growth.
• Experience working with performance data and translating insights into action.

• Experience working with large brands, multi-location businesses, or media organizations.
• Home Improvement Industry experience
• Familiarity with influencer marketing and hyper-local social media strategies.
• Experience supporting sales-driven or client-facing marketing products.
• Comfort working across multiple markets with varying content needs.
• Highly organized, proactive, and execution-focused mindset.