What are the responsibilities and job description for the Catering & Events Coordinator position at Thistle Farms?
Department: Operations- Cafe
Reports to: Executive Chef
Pay Grade: 12-E Coordinator/Entry-Level Support
Pay Range: Base Pay- $40,000-$45,000 sales-based commission
Job Summary:
We are seeking a dynamic, mission-driven Catering & Events Coordinator to lead the inbound sales and reservations efforts across our Catering & Events team and to assist with the coordination and planning of all Thistle Farms events. At Thistle Farms, inbound sales include tea service bookings, small-group reservations and other event inquiries. This role will also assist the Executive Chef with the planning and coordination of large-group reservations, private dining experiences and special events. This role is ideal for a hospitality-driven professional with a strong background in sales, relationship building, customer service and event management.
Supervisory Responsibilities:
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None
Duties/Responsibilities:
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Manage the full event sales lifecycle, from initial inquiry and proposal to contract negotiation and post-event follow-up.
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Serve as the primary point of contact for all events, ensuring responsiveness and accuracy.
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Communicate with interested parties and provide site tours, tastings and consultations to convert leads to bookings.
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Drive awareness of Thistle Farms’ Catering & Event services through community and organizational relationships.
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Build and maintain a strong client portfolio, encouraging repeat business and referrals.
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Secure all required event documents (contracts, insurance, licenses, credit authorization) prior to each event.
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Collaborate with culinary, operations, and service teams to ensure flawless event execution.
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Review and communicate event details to all internal teams.
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Coordinate with the Executive Chef, Banquet Manager and other support staff to ensure all aspects of the event have been considered and communicated.
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Work with Banquet Manager to ensure every event is executed according to client requests, café standards and mission-aligned hospitality.
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Provide support for internal events and community partnerships.
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Maintain and manage CRM systems (TripleSeat), track sales activities, and provide performance reports to leadership.
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Manage all inbound leads through TripleSeat and ensure timely, professional communication internally and externally.
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Ensure TripleSeat is up-to-date and accurate.
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Monitor and measure sales performance, prepare monthly sales reports and forecast revenue needs.
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Be a team player with a flexible, solutions-oriented approach to client and operational needs.
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Monitor event logistics and operations to identify process improvements or training needs.
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Conduct post-event evaluations when necessary and recommend enhancements to improve client experience.
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Ensure all sales and event templates, TripleSeat forms, and online listings remain accurate.
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Stay current with industry trends, competitor offerings, and best practices in event sales.
Required Skills/Qualifications:
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Highly organized, detail-oriented professional who can manage multiple events in a fast-paced environment.
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Demonstrated leadership abilities with experience collaborating across diverse teams.
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Proficiency in TripleSeat (or similar platform), Square, and Microsoft Office.
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Strong sales acumen with demonstrated success meeting or exceeding revenue goals.
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Professional appearance, positive attitude, and commitment to mission-aligned hospitality.
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Exceptional communication, client service, and interpersonal skills.
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A minimum of 2 years’ experience in event sales, catering, or hospitality management is preferred.
Physical Requirements:
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Ability to lift up to 15 lbs and stand or sit for extended periods.
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Flexibility to work evenings, early mornings, or weekends as events require.
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Approximately 45 hours/week depending on seasonal and business needs.
Salary : $40,000 - $45,000