What are the responsibilities and job description for the Marketing Programs Lead position at Third Wave Systems?
About the Role
Third Wave Systems (TWS), a global leader in Computer-Aided Engineering (CAE) software for the aerospace, automotive, defense, and cutting tool industries, is seeking a Marketing Programs Lead to drive the execution and evolution of our marketing initiatives.
You’ll be the cornerstone of a small but mighty marketing function — coordinating campaigns, managing contractors, and ensuring seamless alignment between marketing, product, and sales. You’ll bring structure, creativity, and momentum to projects that amplify our brand and generate measurable business impact.
About Third Wave Systems
We help global manufacturers revolutionize their machining processes. Our advanced simulation software enables companies to improve tool life, reduce cycle times, and accelerate innovation. You’ll help us communicate these powerful outcomes to engineers, executives, and innovators across industries who are driving the future of manufacturing.
What You’ll Do
· Own campaign delivery – Oversee and execute integrated campaigns across email, digital, and events, ensuring brand consistency and timely execution.
· Manage marketing partners and vendors – Coordinate external specialists for design, paid ads, and content creation, keeping quality and timelines on track.
· Lead project execution – Translate strategy into actionable plans, track deliverables, and ensure accountability across contributors.
· Support content and communications – Edit or develop copy for emails, event pages, and campaigns that drive awareness and engagement.
· Measure and report – Develop dashboards and reports to track performance and communicate impact to leadership.
· Strengthen collaboration – Partner with sales, product, and leadership to align marketing priorities with business goals.
· Continuously improve – Identify opportunities to streamline processes, enhance campaign performance, and evolve how marketing operates.
Preferred Experience
· Experience working closely with a CEO founder in a fast-paced but small organization.
· B2B marketing or technology/industrial industry experience.
· Experience with the tools we use such as Salesforce, Mailchimp, Notion, and WordPress.
· Experience planning tradeshows.
· Background in campaign management, marketing operations, or integrated program management.
· Comfort with data and performance metrics.
What Makes You a Strong Fit
· Hands-on and highly organized – You thrive in a role where you plan, execute, and optimize.
· Leader of collaborators – You know how to manage and motivate contractors to produce their best work.
· Strong project manager – You’re comfortable juggling multiple initiatives and deadlines without losing focus.
· Strategic executor – You can see the big picture but love bringing ideas to life through practical action.
· Communicative and adaptable – You work well with cross-functional teams and anticipate what’s needed next.
· Analytical mindset – You track and interpret results to guide smarter decisions.
· Startup-minded – You’re energized by building from the ground up, iterating quickly, and finding creative ways to make an impact with limited resources.
· Core value alignment – Driven, Takes Pride, Solutions Oriented, Critical Thinker, and Collaborative.
Compensation: $85,000–$105,000 annually (commensurate with experience)
401(k)
Health and Dental Insurance
Paid Time Off
Paid Holidays
Salary : $85,000 - $105,000