What are the responsibilities and job description for the AI Transformation Lead position at ThinkNorth LLC?
Hi,
Role: AI Transformation Lead
Location: Bethesda, MD (Onsite - Hybrid)
Duration: 12 Months
Job Description:
Drive AI led transformation across the Loyalty ecosystem by partnering with business and technology SMEs to identify design and implement AI driven improvements spanning customer experience operations analytics and engineering domains enabling measurable business impact beyond traditional delivery constructs
Key Responsibilities
1 AI Opportunity Identification Cross Functional
- Collaborate with Loyalty SMEs Product Marketing Operations Engineering Data to identify highimpact AI use cases
- Analyze currentstate processes eg member lifecycle rewards personalization servicing and recommend AI interventions
- Translate business challenges into AI solution opportunities GenAI Predictive AI Automation Agentic AI
- Build a pipeline of AIdriven transformation use cases across the Loyalty value chain
2 Solution Design Conceptualization
- Define AI solution architectures and approaches aligned to enterprise platforms Salesforce Data platforms APIs etc
- Design use cases such as
- Personalized recommendations Next Best Action
- Conversational AI virtual concierge
- Intelligent automation eg upgrade allocation fraud detection
- AIpowered insights analytics
- Create POCs POVs and business cases to demonstrate feasibility and value
3 SME Collaboration Business Integration
- Work closely with domain SMEs to cocreate AI solutions grounded in business realities
- Bridge gaps between business data and engineering teams
- Facilitate workshops to
- Identify pain points
- Prioritize AI opportunities
- Define adoption strategy
4 AI Enablement Beyond Engineering
- Drive AI adoption across
- Marketing Campaign Ops personalization segmentation
- Customer Experience Loyalty programs recommendations engagement
- Operations automation agent augmentation
- Product Strategy teams AIdriven decisioning
- Ensure AI is positioned as a business transformation levernot just a tech accelerator
5 AI Led SDLC Productivity Improvements
- Leverage AI to enhance SDLC phases
- Requirements generation
- Test case automation
- Code generation modernization
- Drive measurable improvements in productivity cycle time and quality
6 Value Realization KPI Tracking
- Define success metrics for each AI initiative
- Customer engagement uplift
- Revenue loyalty retention impact
- Operational efficiency gains
- Productivity improvements
- Track adoption and ensure conversion from POC scaled deployment
7 AI Governance Responsible AI
- Ensure adherence to
- AI governance frameworks
- Data privacy and ethical AI guidelines
- Work with Enterprise AI teams for compliance and alignment
- Required Skills Experience
Must Have
- 10-15 years of experience in Loyalty Travel Hospitality Customer Platforms
- Strong exposure to AIGenAI use cases businessdriven not purely engineering
- Experience working across business technology data stakeholders
- Proven ability to define and execute transformation initiatives consulting engagements
- Knowledge of Customer 360 CRM Salesforce preferred
- Personalization engines marketing platforms
- Datadriven decisioning
Good to Have
Experience with
- Agentic AI AIdriven assistants
- Recommendation systems behavioral analytics
- AIled modernization or transformation programs
- Exposure to Marriott Loyalty domain Bonvoylike ecosystems preferred
Best Regards,
Sam
1
Lead Technical Recruiter