What are the responsibilities and job description for the Senior Content Manager position at ThinkingAI?
About ThinkingData
ThinkingData is a fast-growing, Sequoia-backed gaming analytics and live-ops platform used by 1500 companies worldwide. We help developers make smarter, data-driven decisions that improve player engagement, retention, and revenue. As we expand in the U.S and European markets, we are building a world-class marketing engine to position ThinkingData as a category leader in analytics for gaming.
Role Overview
We’re looking for a Content Marketing Manager who is equal parts strategist, creator, and manager. You will own the full content lifecycle from planning and writing to publishing and optimizing and shape how North American & European studios discover, evaluate, and adopt ThinkingData. This is a hands-on, high-impact role where you’ll create content across formats (blogs, case studies, eBooks, webinars, product explainers, social content, etc.), manage our content calendar, and help build a repeatable content engine. This role will evolve into managing additional writers and designers within a few months.
What You’ll Do
Content Strategy & Planning
- Develop and manage a monthly/quarterly content calendar aligned with marketing and business priorities
- Conduct keyword research and competitor analysis to guide high-impact content opportunities
- Identify content gaps and proactively pitch new ideas for gaming studios, product teams, and data leaders
Content Creation
- Write clear, compelling, high-quality content across formats:
- Blog articles
- Case studies & customer stories
- eBooks, guides & whitepapers
- Webinars & thought-leadership outlines
- Website and landing page copy
- Product releases & feature content
- Ensure all content matches our brand voice and supports SEO conversion goals
SEO, Growth & Reporting
- Optimize all content for search performance and readability
- Track and report on organic traffic, engagement, and content-driven conversions
- Drive consistent growth in website visibility and keyword rankings
Social Media & Distribution
- Manage social media planning and posting (primarily LinkedLinkedIn)
- Create engaging visual and written content tailored to each platform
- Drive distribution for major content pieces across email, social, and partner channels
Design & Creative Support
- Use Canva and Adobe tools to create:
- On-brand graphics
- Pitch decks
- Simple illustrations or diagrams
- Visual assets for blogs, social media, and eBooks
- Collaborate and manage external designers
Cross-Functional Collaboration
- Partner with product, sales, and data teams to turn insights into high-value content
- Support event marketing with session descriptions, speaker content, and recap materials
- Build templates, improve workflows, sales enablement and contribute to a scalable content engine
What We’re Looking For
- 7 years in content marketing, copywriting, or a growth/content-focused role
- Exceptional writing skills with a strong portfolio (long-form creative technical)
- Experience owning a content calendar and publishing workflow
- Strong understanding of SEO and building long-term organic growth
- Hands-on experience managing social media for a brand (especially LinkedIn)
- Proficiency in Canva and basic Adobe tools (Illustrator/Photoshop)
- Ability to create eBooks, guides, case studies, webinar materials, etc.
- Strong project management and organization skills
- Ability to thrive in a fast-moving, startup-like environment