What are the responsibilities and job description for the Executive Creative Director position at Thesis?
The Role
You came up through direct response. You know what makes people stop, click, and buy. But you also started paying attention to the bigger picture: how a brand looks, feels, sounds, and moves through culture. You realized performance and taste make each other better.
We want an Executive Creative Director who will run our content studio, own all brand expression, and lead performance creative. You will write the briefs, set the strategy, build the team, and be responsible for every piece of creative that goes into the world. This role is a path to VP of Creative or broader executive leadership for the right person.
What You Will Do
Content Studio & Creative Operations. Run the in-house studio end to end. Oversee production across video, photo, UGC, design, copy, and editorial. Build the workflows, SOPs, asset management systems, and approval processes that let a team ship high-volume work without sacrificing quality.
Creative Strategy & Brief Ownership. You own the brief. You will mine consumer insight from research, reviews, support calls, social comments, and anywhere else real people talk about real problems. You will translate those insights into strategic creative briefs that give your team a clear target to hit.
Performance Creative. Lead direct-response content across paid social, email, landing pages, video, and emerging channels. Own testing frameworks, iteration cycles, and the loop between data and creative output.
Brand Expression. Own how the brand shows up everywhere: ads, product pages, packaging, events, investor materials, partnerships, earned media. Shape the visual and verbal identity. Build the design systems and guidelines that hold it all together.
Storytelling & Narrative. Build brand narratives and long-arc campaigns, not just ads that convert in the moment. Think editorially. Direct influencer and partnership creative. Ensure the brand has a point of view that extends beyond performance channels into organic, podcast, video, and culture.
Regulatory & Compliance. Make claims that are compelling and compliant. Work with legal without losing the creative edge.
AI & Creative Infrastructure. You are obsessed with AI and how it is reshaping creative production. You do not just use the tools. You tinker, experiment, and build infrastructure around them. You see AI as a lever to move faster, test more, and free your team to focus on the thinking that machines cannot do.
Team Leadership. Build and manage a team of designers, writers, videographers, editors, and freelancers. Set a high bar. Create space to experiment. Get the best work out of people.
Who You Are
7 years in marketing with a proven track record in direct-response creative and content strategy at scale. You have managed teams, studios, or creative departments. You have a portfolio that shows both performance results and genuine creative taste.
You are someone who is obsessed with the consumer, not just the conversion. You study culture and competitors. You have strong opinions about what good looks like but let data change your mind. You can present a creative vision to the C-suite and back it up.
DTC at Heart
DTC and/or supplement experience is a differentiator. You have worked in direct-to-consumer health, wellness, or supplements.
You came up through direct response. You know what makes people stop, click, and buy. But you also started paying attention to the bigger picture: how a brand looks, feels, sounds, and moves through culture. You realized performance and taste make each other better.
We want an Executive Creative Director who will run our content studio, own all brand expression, and lead performance creative. You will write the briefs, set the strategy, build the team, and be responsible for every piece of creative that goes into the world. This role is a path to VP of Creative or broader executive leadership for the right person.
What You Will Do
Content Studio & Creative Operations. Run the in-house studio end to end. Oversee production across video, photo, UGC, design, copy, and editorial. Build the workflows, SOPs, asset management systems, and approval processes that let a team ship high-volume work without sacrificing quality.
Creative Strategy & Brief Ownership. You own the brief. You will mine consumer insight from research, reviews, support calls, social comments, and anywhere else real people talk about real problems. You will translate those insights into strategic creative briefs that give your team a clear target to hit.
Performance Creative. Lead direct-response content across paid social, email, landing pages, video, and emerging channels. Own testing frameworks, iteration cycles, and the loop between data and creative output.
Brand Expression. Own how the brand shows up everywhere: ads, product pages, packaging, events, investor materials, partnerships, earned media. Shape the visual and verbal identity. Build the design systems and guidelines that hold it all together.
Storytelling & Narrative. Build brand narratives and long-arc campaigns, not just ads that convert in the moment. Think editorially. Direct influencer and partnership creative. Ensure the brand has a point of view that extends beyond performance channels into organic, podcast, video, and culture.
Regulatory & Compliance. Make claims that are compelling and compliant. Work with legal without losing the creative edge.
AI & Creative Infrastructure. You are obsessed with AI and how it is reshaping creative production. You do not just use the tools. You tinker, experiment, and build infrastructure around them. You see AI as a lever to move faster, test more, and free your team to focus on the thinking that machines cannot do.
Team Leadership. Build and manage a team of designers, writers, videographers, editors, and freelancers. Set a high bar. Create space to experiment. Get the best work out of people.
Who You Are
7 years in marketing with a proven track record in direct-response creative and content strategy at scale. You have managed teams, studios, or creative departments. You have a portfolio that shows both performance results and genuine creative taste.
You are someone who is obsessed with the consumer, not just the conversion. You study culture and competitors. You have strong opinions about what good looks like but let data change your mind. You can present a creative vision to the C-suite and back it up.
DTC at Heart
DTC and/or supplement experience is a differentiator. You have worked in direct-to-consumer health, wellness, or supplements.