Manager of Marketing and Communications

Position: Manager of Marketing and Communications

Pay: Depending on Experience

Job description:

About Us

We are a leading compounding pharmacy committed to enhancing patient care through personalized, innovative pharmaceutical solutions. As we expand our reach and impact, we are seeking a results-driven and visionary Manager of Marketing to lead brand strategy, public relations, digital marketing, and AI-enhanced marketing operations. This is a unique opportunity to shape the voice of a healthcare innovator at the intersection of precision medicine and cutting-edge technology.

Key Responsibilities:

Strategic Leadership & Brand Management

· Develop and execute a comprehensive omnichannel marketing strategy with clear KPIs.

· Oversee brand development, brand audit visual identity, tone of voice, and customer experience.

· Lead cross-functional collaboration across departments and external vendors.

Content Marketing & Clinical Thought Leadership

· Lead creation of compelling healthcare content tailored to clinicians, providers, and patients.

· Oversee development of whitepapers, eBooks, case studies, websites blogs prescription guides, and print collaterals. with AI-assisted copy and layout generation.

· Drive SEO and SEM strategies using keyword clustering and dynamic content optimization.

Public Relations & Communications

· Serve as the brand’s primary media spokesperson and strategist.

· Build strong media relationships, secure press coverage, and draft press releases, op-eds, and healthcare articles.

· Lead crisis communication planning and reputation management initiatives, using AI-based sentiment analysis and review monitoring tools.

Social Media, Community Engagement & Reputation Management

· Manage a robust, AI-augmented social media strategy across platforms (LinkedIn, Instagram, Facebook, GMB, TikTok, etc.).

· Use AI tools to generate, schedule, and analyze high-performance content.

· Build partnerships with healthcare professionals, local organizations, and influencers.

· Monitor and respond to online reviews using automated tools to maintain trust and credibility.

Lead Generation & Campaign Management

· Design and implement high-converting lead gen funnels using Google Ads, Meta Ads, and programmatic media.

· Create and optimize landing pages using A/B testing, heatmaps, and AI-generated UX suggestions.

· Develop marketing dashboards and reporting tools to measure ROI, CAC, LTV, and conversion rates.

Events, Webinars & Trade Shows

· Plan and execute pharmacy-focused events, conferences, webinars, and health fairs.

· Develop promotional materials, manage event logistics, and ensure brand consistency.

Email Marketing

· Responsible for multiple email marketing campaigns with defined KPI

Project and Vendor Management

· Manage external vendors for website, graphic design, video and photo editors etc.

· Manage other high priority marketing projects assigned by management

Qualifications

· Bachelor’s or master’s degree in marketing, Communications, PR, or related field (MBA preferred).

· 5 years of experience in a strategic marketing role, preferably in healthcare, pharmacy, or life sciences.

· Proven track record in marketing leadership, PR execution, and campaign success.

· Strong proficiency in AI and marketing technologies (ChatGPT, Jasper, Salesforce, Prowly, Canva, HubSpot, SEMrush, etc.).

· Excellent writing, storytelling, and content development skills—both clinical and end user-facing.

· Skilled in Google AdWords, Meta Business Suite, SEO/SEM, CRM management, and marketing automation.

· Experience managing teams, budgets, vendors, and analytics dashboards.

· Strong interpersonal, public speaking, and networking abilities.

· Willingness to travel up to 20%

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Ability to Commute:

• Plano, TX 75023 (Required)

Work Location: In person