Copywriter

At Theory, we create clothes that matter that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world, to the innovation and craftsmanship at our atelier in New York's Meatpacking District, the integrity of our process is just as important as our final product.

In 2004, Theory was acquired by Fast Retailing, spurring the international expansion of the brand. Operating 440 stores worldwide, today Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.

Position Overview:

Theory is seeking a Copywriter strategist who is highly passionate about both brand and product storytelling and is finding unique ways to engage with customers, prospects, and the community across multiple touchpoints. Works closely with the e-commerce, Merch, Creative, Social, and Design teams to conceptualize seasonal product storytelling and works with internal partners to execute content plans and deliverables according to established strategy and intent. The role will focus on shaping messaging and giving each product story a unique angle, ample marketing exposure, and connection back to the larger brand narrative.

Responsibilities:

• Write copy for site, email, app, paid social, in-store promotions, banners, print mailers, press and retail events, and organic social for Theory mainline, and Helmut Lang and Theory outlet as needed.
• Own retail marketing messaging for Theory mainline and Theory outlet.
• Maintain and update all Theory for Good sustainability messaging.
• Create branded social copy that is insightful, culturally relevant, and inherently sharable.
• Translate the vision of the season and execute the brand story all channels, maintaining a consistent voice and tone.
• Brainstorm storytelling and marketing opportunities for Theory.

Qualifications:

• BA required, English or Communications preferred
• 4-5 years of previous experience as a womens and menswear copywriter for retail/luxury and/or editorial
• Keen understanding of luxury voice and product copy best practices
• Portfolio with relevant work
• Deadline-oriented
• Comfortable working independently
• Strong attention to detail and accuracy
• Excellent proofreading, editing and problem-solving skills

Salary: $80,000.00 to 85,000.00*

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

Equal Opportunity Statement:

As an Equal Opportunity Employer, Theory LLC does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law.

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