Performance Marketing Specialist

Department: Activation

Location: New Haven

Compensation: $60,000 - $75,000 / year

Description

This is a hybrid role based in New Haven, CT. Most work is remote, but candidates must live locally.

Please note: We are unable to hire New York residents at this time.

Theo is a fast-growing performance media agency headquartered in Portland, Oregon. We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations.

The Performance Marketing Specialist will be responsible for supporting all aspects of media management and optimization on assigned accounts. This position also works closely with internal Account Management, Strategy, Analytics, and UX teams, as well as clients and partner agencies to conceptualize, forecast, build, and optimize campaigns and report metrics and insights relevant to client success.

The ideal candidate will have experience managing paid search and paid social campaigns, and an understanding of multi-channel digital marketing programs. Strong time management and communication skills are essential in this role.

This position is eligible for remote work. Remote employees are expected to use video conferencing programs for virtual meeting attendance.

What you'll do:

• Manage paid media campaigns including Search, Social, and Video.
• Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing.
• Report on campaign performance and provide insights and strategic recommendations for performance improvement.
• Collaborate with Account Management, Strategy, Analytics, and UX internal teams.
  
  

Key Responsibilities

• Build digital media campaigns and support day-to-day campaign management and optimizations
• Manage, monitor & communicate pacing and performance for assigned clients
• Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations
• Support communication with clients in relation to paid media management, performance, optimizations & opportunities
• Stay up to date on platforms’ capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plans
• Support media vendor representative communications, partnership, & expectations
• Work with stakeholders to verify & QA media tags
• Continually work to expand knowledge of cross-channel paid media efforts
  
  

Skills, Knowledge and Expertise

• 2 years of agency/in-house performance media experience
• 2 years of experience in 1 primary digital advertising consoles (Google Ads, Meta). Familiarity with paid search and paid social is strongly preferred.
• Plan, forecast, build, & execute media campaigns
• Monitor & optimize daily pacing & performance based on client KPIs
• Report on campaign performance & provide detailed insights
• Provide strategic recommendations & testing plans
• Independently manage & prioritize day-to-day tasks and client deliverables
• Collaborate with strategy, analytics, UX, clients & partner agencies
• Communicate with client about campaign performance & recommend opportunities
• Be a subject matter expert within the agency on ad consoles & trafficking
• Become a subject matter expert within the agency on industry trends & platforms
• Expand knowledge of cross-channel media & full-funnel implementation
• Stay up to date on platforms’ best practices & BETAs
• Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines
• Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations
  
  

Preferred Skills:

• Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)
• Familiarity with CRO and/or SEO is a plus
  
  

Benefits

• Healthcare, Dental & Vision Insurance, Theo covers 75%
• Matching 401K - 100% up to 4%
• Unlimited PTO
• Maternity/Paternity benefits
• Remote work support
• Complementary supplemental insurance
• Unlimited volunteer time
• Charity matching