Media Manager

For nearly 20 years, TheKey has helped clients achieve successful long-term aging at home with comprehensive, concierge-based care. Ensuring the dignity, safety, and independence of its clients, TheKey is committed to changing how the world lives and ages at home. Employee-teams get the training, resources, and support they need to deliver an exceptional care experience for clients and their families. Founded in Silicon Valley, TheKey has grown from a single location to service coverage throughout North America enabling clients to live life on their own terms, in their own homes. Essential Duties and Responsibilities: Campaign Management Build and manage campaigns across Google Ads (Search, YouTube, Performance Max), Meta, LinkedIn, and programmatic channels (display, CTV, streaming video) Build, deploy, and measure nurture journeys via Salesforce marketing cloud in support of B2C/B2B strategies and needs Optimize local market campaigns to maximize ROAS through A/B testing and daily performance monitoring Manage budgets and ensure optimal allocation across platforms Performance Analysis Analyze campaign data using Tableau, GA4, and CallRail to identify opportunities and drive improvements Deliver comprehensive reports with actionable recommendations to stakeholders Partner with Data Science on attribution modeling, conversion tracking, and audience insights Collaboration & Strategy Align paid media strategies with B2C and B2B Marketing objectives Provide data-driven feedback to creative teams and recommend new tactics Communicate insights to senior leadership and cross-functional partners Qualifications Required 5 years managing paid media campaigns with proven performance marketing success Expertise in Google Ads, Meta, LinkedIn, and programmatic platforms Proficiency with GA4, Tableau, and call tracking platforms Track record improving ROAS and conversion rates Strong analytical skills and ability to communicate insights to diverse audiences Experience in matrixed organizations Technical aptitude for conversion tracking and tag management Bachelor's degree or equivalent experience Preferred Healthcare or senior living industry experience Knowledge of CDPs, marketing automation, and attribution modeling Google Ads/Meta certifications $1M budget management experience SQL experience Personal Attributes Data-driven, detail-oriented, proactive problem solver Collaborative team player who drives results Continuous learner staying current on industry trends Physical Requirements: Ability to travel approximately up to 10% of the time Ability to lift and carry up to 15-20 pounds Ability to sit, stand and walk for prolonged period of time throughout the work day Ability to use standard office equipment such as personal computer, laptop, telephone, photocopy machine, etc. Benefits for full time employees Medical/Dental/Vision Insurance TouchCare VirtualCare Life Insurance Health Savings Account Flexible Spending Account 401(k) Matching Employee Assistance Program PTO Plan for Non-Exempt Employees Flexible PTO Plan for Exempt Employees Holidays and Floating Holidays Pet Insurance TheKey is an equal opportunity employer. TheKey prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. California Residents Only: In accordance with Article 2 of the California Health and Safety Code - California Community Care Facilities Act, TheKey requires timely and accurate positive fingerprint identification of California based applicants as a condition of employment. If an applicant has been convicted of a non-exemptible crime, and in compliance with all applicable state and local laws, their conditional offer will be rescinded. #LI-TK TheKey is the comprehensive care solution for seniors who wish to age well in their home. The company offers concierge-level care management and dependable in-home assistance to seniors across over 150 locations throughout North America. A mission-driven organization, the Company’s dedicated experts proudly assist thousands of clients in optimizing their quality of life as they “age in place” in the comfort of their homes. The holistic approach to care is based on the lifestyles of the longest-living people in the world and promotes a healthy mind, body, and spirit. TheKey prides itself on its people and is seeking exceptional talent to join our team. TheKey continues to expand its reach in helping more families with all they need to allow their aging loved ones to live well at home. Building upon a legacy of excellent customer service, innovation and great people, TheKey is just getting started on the impact the organization can make on the community.