What are the responsibilities and job description for the College UGC Creator position at The Yard?
Role Description
The Yard is building a new creator network for students who know how to make brands feel native to campus culture. We’re looking for UGC creators to an exclusive roster of campus voices who can turn everyday products, events, and experiences into content that feels real. This is not a traditional influencer role. You don’t need a massive following. You need taste, creativity, strong instincts, and the ability to make short-form content that people stop scrolling for!
What You’ll Do
- Create short-form UGC for brands, campus campaigns, events, and product launches
- Film authentic TikToks, Reels, testimonials, lifestyle clips, and campus content
- Bring your own creative ideas to campaign briefs
- Capture what student life looks and feels like
- Help brands show up on campus in a way that feels natural, not corporate
Who We’re Looking For
- You’re a student with a strong sense of culture, style, humor, or storytelling
- Comfortable on camera or great behind it
- You understand TikTok, Reels, trends, hooks, etc
- You’re reliable, creative, and excited to work with cool brands!!!!
Why Join
- Get paid to create content for brands trying to reach student audiences
- Build your (free!) portfolio with campaign work through The Yard
- Get early access to exclusive brand opportunities
- Join a curated network of campus creators
- Work flexibly from your own school, city, or community
About Us
Alice and Julia are recent Harvard grads who spent four years deep in college marketing, learning what makes campus culture move and where traditional campaigns fall short. If you're a student and the above sounds interesting to you, we want to meet you! :)