Demo

General Manager

The Wurzak Hotel Group
King, PA Full Time
POSTED ON 6/4/2026
AVAILABLE BEFORE 7/3/2026
The General Manager serves as the strategic and operational leader of the Element Valley Forge, responsible for driving financial performance, delivering exceptional guest experiences, fostering a high-performing team culture, and ensuring compliance with Marriott brand standards and company policies. This role provides overall leadership for all hotel operations, including Rooms, Housekeeping, Sales, Revenue Management, Food & Beverage, Maintenance, Human Resources, and Accounting functions.

The General Manager is accountable for achieving revenue and profitability goals while maintaining the highest standards of guest satisfaction, associate engagement, and operational excellence. This position requires a hands-on leader who can effectively balance strategic planning with day-to-day hotel operations.

Due to the nature of hotel operations, the General Manager must be available to work a flexible schedule, including evenings, weekends, holidays, and periods of high occupancy or emergency situations as business needs dictate.

Essential Functions:Leadership and Culture

  • Lead, coach, and develop department leaders and associates to create a positive, servicefocused culture.
  • Foster an environment of accountability, teamwork, recognition, and continuous improvement.
  • Recruit, retain, and develop top talent while supporting succession planning initiatives.
  • Ensure compliance with all company policies, Marriott brand standards, and applicable employment laws.

Financial Management

  • Develop and execute annual operating and capital budgets.
  • Drive revenue growth and maximize profitability through effective business planning and expense management.
  • Analyze financial statements, forecasts, labor reports, and operating metrics to identify opportunities for improvement.
  • Monitor labor costs and productivity while maintaining service standards.
  • Ensure proper controls are in place to safeguard company assets.

Operations Management

  • Oversee all hotel operations to ensure exceptional guest service and operational efficiency.
  • Maintain compliance with Marriott brand standards, quality assurance programs, and guest satisfaction initiatives.
  • Conduct regular property inspections to ensure cleanliness, maintenance, safety, and service excellence.
  • Ensure all departments operate effectively and collaborate to deliver a seamless guest experience.

Sales and Revenue Generation

  • Partner with Sales and Revenue Management teams to maximize occupancy, ADR, and RevPAR performance.
  • Develop and maintain relationships with key clients, local businesses, community organizations, and tourism partners.
  • Participate in sales efforts, networking events, and market activities to increase hotel visibility and revenue opportunities.

Guest Experience

  • Champion a guestcentric culture focused on exceeding expectations.
  • Respond to guest concerns and service recovery situations promptly and professionally.
  • Monitor guest feedback, online reviews, and satisfaction metrics, implementing action plans as needed.

Safety and Compliance

  • Ensure compliance with federal, state, and local regulations, including health, safety, labor, and licensing requirements.
  • Maintain emergency preparedness procedures and lead crisis management efforts when necessary.
  • Promote a safe and secure environment for guests, associates, and visitors.

Qualifications

  • Proven leadership experience, preferably at the GM level, in hotel operations with demonstrated success in driving financial performance and guest satisfaction.
  • Strong knowledge of Marriott brand standards and hotel operating procedures preferred.
  • Experience managing budgets, forecasting, labor management, and profitandloss statements.
  • Demonstrated ability to lead, motivate, and develop diverse teams.
  • Strong business acumen with the ability to make sound operational and financial decisions.
  • Excellent communication, interpersonal, and problemsolving skills.
  • Ability to work effectively in a fastpaced environment and manage multiple priorities.

Education and Experience

  • Bachelor's degree in Hospitality Management, Business Administration, or related field preferred.
  • Minimum of five (5) years of progressive hotel management experience required.
  • Previous General Manager experience preferred.
  • Marriottbranded hotel experience strongly preferred.

Physical Requirements

  • Ability to move throughout the hotel and access all operational areas.
  • Ability to stand, walk, bend, and lift up to 25 pounds occasionally.
  • Ability to respond to emergency situations and support hotel operations as needed.

WHG is an Equal Opportunity Employer and is committed to creating an inclusive workplace where all associates are treated with dignity and respect.

Salary.com Estimation for General Manager in King, PA
$88,346 to $132,398
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