What are the responsibilities and job description for the Marketing & Trade Coordinator - Eclectic Products position at THE WILLAMETTE VALLEY CO LLC?
Position Summary:
The Marketing & Trade Coordinator is responsible for supporting marketing initiatives and leading trade marketing efforts, including trade shows and retail-facing programs. This role ensures seamless execution of campaigns, manages timelines and budgets, and drives lead generation.
Supporting creation of digital and print campaigns for all products. Supporting, creating, and dispensing of marketing support materials for Sales Managers, Sales Administration and Factory Sales Representatives. Assist in the organization and communication of packaging transitions related to issues other than regulatory.
Key Responsibilities / Primary Duties:
- Manage project timelines, budgets, and cross-functional coordination
- Trade show strategy and execution:
- Lead all trade show planning and execution, including logistics, booth coordination, and staffing
- Develop and manage trade show calendars, budgets, and inventory
- Implement lead capture processes and coordinate post-show follow-up
- Coordinate with creative on signage and visuals
- Support retail and sales initiatives with marketing materials
- Identify pertinent data from market research reports and compile the data into a presentable format for Sales to use
- Coordinate with internal teams and external vendors to ensure timely delivery of trade show needs/market reports
- Backup support for various responsibilities including, but not limited to, product development, formula and testing, competitor analysis and positioning, packaging options, artwork, creating and monitoring timelines, regulatory coordination, consumer testing, packaging label translations, internet imposter takedowns, brand registration and protection, team product knowledge training
Qualifications / Experience:
- Bachelor’s Degree from a four-year institution in Marketing or a Marketing related field of study preferred. Minimum – two-year Associate’s Degree.
- Minimum of 2 years of marketing, trade marketing, or project management experience
- Strong organizational and project management skills
- Experience managing events or trade shows preferred
- Ability to manage multiple priorities in a fast-paced environment