What are the responsibilities and job description for the Sr Specialist - Marketing Experience position at The Wendy's Company?
When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!
The Sr. Specialist – Marketing Experiences plays a key role in shaping and delivering cohesive local and test marketing initiatives, ensuring they move smoothly from strategy to execution across all touch points – on premise and off premise. Reporting to the Director – Marketing Experiences, The Senior Specialist partners closely with Brand Strategy, Channel Leads, and cross‑functional teams to help align experience goals and ensure consistent, high‑quality execution. The role also supports Managers on the team on larger national initiatives through coordinating communication and needs across cross functional and external partners.
Responsibilities
Wendy’s was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.
The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate’s job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. The target annual bonus for this role is 10% of annualized base salary, based on actual company and personal performance.
Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.
NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.
Education: High School Diploma/GED
Travel: 15%
Pay Range: $81,000.00 - $138,000.00 Annually
The Sr. Specialist – Marketing Experiences plays a key role in shaping and delivering cohesive local and test marketing initiatives, ensuring they move smoothly from strategy to execution across all touch points – on premise and off premise. Reporting to the Director – Marketing Experiences, The Senior Specialist partners closely with Brand Strategy, Channel Leads, and cross‑functional teams to help align experience goals and ensure consistent, high‑quality execution. The role also supports Managers on the team on larger national initiatives through coordinating communication and needs across cross functional and external partners.
Responsibilities
- Play key role in development of holistic marketing experiences for local and test initiatives across all channels.
- Serve as the primary creative lead for all external agency work tied to local and test initiatives.
- Support development of experience briefs and ensure cross-functional clarity around goals and expectations.
- Contribute and support national initiatives as needed.
- Support measurement, learning, and continuous improvement across initiatives.
- preferred: Bachelor’s degree in marketing, advertising, communications, design, or related field
- 4-7 years' experience in marketing coordination, brand experience, creative strategy, or related roles
- Experience supporting cross-functional projects and maintaining workflow alignment
- Strong organizational and communication skills; able to simplify complexity and keep teams aligned
- Ability to manage multiple priorities and deadlines with attention to detail
Wendy’s was built on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.
The base pay range for this position is listed below. The base pay actually offered will take into account internal equity and budget for the open position and also may vary depending on the candidate’s job-related knowledge, skills, and experience, among other relevant factors. This range does not include an estimated value for any benefits, bonus, or other incentives that may be applicable based on position. The target annual bonus for this role is 10% of annualized base salary, based on actual company and personal performance.
Our square burgers make us different and so do our benefits! Our restaurant support roles are eligible for a wide array of benefits, including things such as parental leave, free EAP sessions, company 401k match and other great offerings. For more details about our benefits, including an overview of eligibility and terms for certain benefits, please visit our benefits website, www.wendysbenefits.com.
NOTE: Wendy’s benefits, bonus, and other incentives are governed by the applicable legal plans and policies and, where appropriate, may be subject to Board approval an individual award agreement terms. Those documents supersede all other information regarding Wendy’s benefits, bonus, and other incentives. Wendy’s retains the right to amend or terminate its plans and policies at its sole discretion, in accordance with applicable plans, policies and laws.
Education: High School Diploma/GED
Travel: 15%
Pay Range: $81,000.00 - $138,000.00 Annually
Salary : $81,000 - $138,000