Director, Visual Merchandising

Overview

The Director, Visual Merchandising, is responsible for leading the development and execution of a cohesive, brand-right visual merchandising strategy across all stores, digital, and the entire platform. This role drives a compelling “retailtainment” experience that seamlessly connects in-store and digital touchpoints, enhances the customer journey, and supports business objectives.

This leader defines, designs, and implements innovative visual merchandising strategies that bring the brand to life, optimize product presentation, and maximize sales productivity. The role partners closely with Merchandising, Planning, Marketing, and Store Operations to ensure consistent, impactful execution across the fleet.

Responsibilities

Visual Merchandising Strategy & Execution

• Define, design, and implement a comprehensive visual merchandising strategy aligned to brand standards and business objectives
• Lead a national “retailtainment” approach that enhances the in-store experience while connecting to digital and omni-channel initiatives
• Develop brand-appropriate visual merchandising direction that supports product storytelling, category priorities, and commercial goals
• Create visually compelling, customer-centric displays that drive engagement and conversion

Store Experience & Presentation Standards

• Establish and maintain standards for in-store presentation, including feature areas, endcaps, and front-of-store opportunities
• Identify and communicate key product and promotional messages to ensure a clear and consistent customer experience
• Ensure visual merchandising standards are consistently executed across all locations and the entire organization.

Planograms & Floor Strategy

• Develop seasonal pre-plans that clearly communicate visual merchandising strategies to Merchandising and Planning partners
• Guide floor feature strategies to highlight key products, launches, and promotional priorities

Cross-Functional Partnership

• Partner closely with Merchandising and Planning teams to optimize assortment and maximize visual presentation
• Collaborate with Marketing and Store Operations to ensure alignment between campaigns, product launches, and in-store execution
• Influence cross-functional stakeholders through clear, insight-driven recommendations

Continuous Improvement & Innovation

• Evaluate visual merchandising effectiveness and identify opportunities to enhance the customer experience and drive sales for the entire platform.
• Stay informed on industry trends and competitive practices to continuously evolve visual merchandising strategies
• Test and implement new concepts to improve store experience and visual impact

Leadership & Team Scope

• Lead, coach, and develop a team of direct reports, fostering strong performance, accountability, and professional growth
• Set clear priorities and direction for the visual merchandising function, ensuring alignment with broader business objectives
• Provide hands-on leadership while empowering the team to execute with excellence and creativity
• Build a collaborative, high-performing team environment that partners effectively across functions

Qualifications

Required Qualifications

• Bachelor’s degree in Merchandising, Marketing, Business, or a related field
• 8–10 years of progressive experience in visual merchandising, with demonstrated leadership at a multi-store or national level
• Proven ability to develop and execute visual merchandising strategies that drive sales and enhance the customer experience
• Strong understanding of retail merchandising principles, including planograms, product flow, and in-store presentation standards
• Experience partnering cross-functionally with Merchandising, Planning, Marketing, and Store Operations teams
• Demonstrated ability to influence stakeholders and drive alignment in a matrixed organization
• Strong analytical and problem-solving skills, with the ability to translate insights into actionable recommendations
• Excellent communication and presentation skills, with the ability to clearly articulate strategies and concepts

Preferred Qualifications

• Experience in specialty retail, health and wellness, or CPG-driven retail environments
• Background in omni-channel or digitally integrated retail environments
• Experience leading or supporting “retailtainment” or experiential retail concepts
• Familiarity with visual merchandising tools, space planning software, or planogram systems (e.g., JDA, Blue Yonder, or similar)
• Proven track record of test-and-learn approaches to improve store experience and visual impact

Leadership Profile

• Strategic thinker with a strong balance of creativity and commercial acumen
• Customer-centric mindset with a passion for creating engaging, brand-right experiences
• Results-oriented leader who can translate vision into execution across a large store fleet
• Collaborative and influential, with the ability to build strong partnerships across functions
• Comfortable operating in a fast-paced, evolving environment with shifting priorities

Equal Opportunity Policy

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative. We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.