What are the responsibilities and job description for the Digital Marketing Specialist position at The Virtual Bench?
Our client is located in Central Houston and looking to add a Digital Marketing Specialist to their team on a 6-month Contract to Hire basis. This role offers a fully remote working schedule but must be located in the greater Houston area.
The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. The Digital Marketing Specialist will support the marketing team in effectively promoting its message across all digital channels. They will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest social media trends.
Responsibilities:
- Maneuver digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Provide analytical reporting of campaigns to stakeholders
- Develop and implement digital marketing strategies
- Monitor and optimize campaigns across various digital channels
- Analyze performance metrics to improve campaign effectiveness
- Collaborate with cross-functional teams to align marketing goals
- Oversee the creation and management of content for online platforms
- Stay updated with digital marketing trends and best practices
- Prepare and present regular performance reports to stakeholders
- Publish Press releases
Qualifications:
- Bachelor's degree or equivalent
- 5 years of experience in digital marketing
- Proven track record of managing successful digital campaigns
- Excellent analytical and problem-solving abilities
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Experience with SEO and SEM
- Strong written, verbal and collaboration skills
- Google Analytics
- Ecommerce
- Social Media Marketing
- Marketing experience
- Content Management Systems (CMS)
- Email Marketing
- PPC advertising
- Data Analysis
- Project Management