Content Development & Digital Communications Manager

The Vinyl Institute, a U.S. trade association based in Washington, DC, currently has an opening for Content Development & Digital Communications Manager to create, write, curate, implement, and manage marketing communications activities and projects for our dynamic organization. If you have 3 to 5 years’ experience in communications (public relations agency experience a plus) and are looking for a valuable full-time career opportunity, consider applying today!

What You Will Do:

·        Take the lead in creating, writing, and implementing dynamic communication programs that highlight and promote the unique benefits and value of vinyl.

·        Manage and enhance an engaging editorial calendar, ensuring all digital platforms are fresh, relevant, and captivating. Craft and share compelling social media content.

·        Produce the bi-weekly member e-newsletter, expertly curating and creating content while maintaining effective distribution channels.

·        Embrace your role as a storyteller, discovering and developing innovative narratives about people, places, and advancements in the industry to share across our digital landscape.

·        Strategically develop and execute the organization’s social media approach, leveraging existing channels and blogs, while effectively managing paid digital campaigns for maximum impact.

·        Create and maintain attention-grabbing online content that sparks interest and is easily shareable among key audiences.

·        Collaborate with consultants to design eye-catching graphics, digital brochures, fact sheets, email campaigns, e-newsletters, presentations, podcasts, videos, and a variety of other communication assets.

·        Ensure all digital content and campaigns are optimized for search engine visibility, boosting discoverability and engagement.

·        Participate in and oversee logistical planning for sponsorships and member events across the US, with travel required.

·        Support the team with seamless execution of both virtual and in-person events, including managing event registration, preparing detailed run-of-show agendas, assisting with virtual production, coordinating speaker logistics, and promoting events effectively.

What We Offer: You will receive a comprehensive salary commiserate with experience as well as benefits – 401K with matching, health, dental and life insurance, paid vacation and sick leave, part-time teleworking -- including the opportunity to work in a Class-A, Metro-accessible location, plus access to a 24/7 fitness center and career experience in an innovative, cutting-edge work environment. The Vinyl Institute is an equal opportunity employer.

Desired Skills, Experience & Eligibility:

·        Three to five years' work experience in marketing communications (PR agency, political campaign, and or association experience a plus!)

·        Experience as a writer. Successful candidates will write original articles, press releases, blogs, social media posts, and marketing documents.

·        Eligible to work in the United States.

·        Successful track record of previous experience in marketing, communications, or digital media through previous jobs, internships, and volunteer activities.

·        Demonstrated knowledge and experience in social and digital communication for an organization as evidenced by examples of online social media engagement, digital email campaigns, newsletters, blog posts and other communications.

·        Readiness to work in a traditional office environment and meet high standards of professionalism.

·        Demonstrated excellence in organizational skills with the ability to run multiple projects and meet tight deadlines.

·        Demonstrated ability as a resourceful, self-motivated, creative, and results-oriented colleague through experience in working as part of a team.

·        Accountable with timely follow-up and keen attention to detail.

·        Ability to commute to Washington, DC (office is Metro-accessible and parking is available on-site).

·        Working knowledge of some of the applications and technologies – Meltwater, CVENT, Spark Influence, Adobe Illustrator, Memo, WordPress, Canva, Excel, Keynote, PowerPoint, etc. Basic digital editing is a plus!

·        Bachelor's degree.

·        Salary Range: $58,000 – $63,000