What are the responsibilities and job description for the Marketing Associate position at The Vault MA?
MARKETING ASSOCIATE
At The Vault, we are committed to delivering Massachusetts’ finest cannabis experience. From carefully curated products to knowledgeable, friendly staff, everything we do is focused on quality, consistency, and customer care. Whether you’re a first-timer or a seasoned enthusiast, The Vault is where top-tier cannabis meets unmatched service, right here in the heart of Massachusetts.
Position Overview
We are looking for a talented Marketing Associate to own and execute high-impact in-store and online promotions across both stores. Also, will focus exclusively on designing, planning, and launching successful marketing promotions to mainly increase profitable sales. The Marketing Associate will ensure every promotion is built with marketing execution in mind from day one, driving foot traffic, online engagement, and sales while staying fully compliant with Massachusetts cannabis regulations.
Key Responsibilities
- Promotion Development: Finalize all details required to order creative for in-store and digital marketing (signage, displays, POP, organic digital, paid ads).
- Strategy First: Define goals and marketing channels (in-store, online, email, SMS, social) before launch. Recommend against promotions that are not feasible due to regulations or budget.
- Timeline Management: Order creative and generate rollout plans.
- Implementation: Prepare deal summaries for lead training and detailed in-store checklists for smooth execution.
- Cross-Location Coordination: Sync efforts between Worcester and Webster to maintain brand consistency.
- Data-Driven Workflows & Sales Floor Coaching: Use digital tools to automate weekly promo performance recaps from AIQ and Dutchie data, generate sales agent “budtender” briefing sheets for upcoming promos, and build sales floor coaching content, role-play scenarios, pitch scripts, and objection-handling drills grounded in actual campaign results. Maintain reusable templates with compliance guardrails baked in.
- Social Media & Content Capture: Maintain an active, compliant social media presence across relevant platforms. Film and photograph content on the sales floor, product features, promo launches, team highlights, and short-form video, then edit and publish to support in-store and online promotions.
- Local Outreach and Partnerships: Foster and maintain local partnerships to drive buzz and push the brand forward.
Qualifications & Requirements
Experience
- Professional Background: 2 years in retail marketing, marketing coordination, or a similar role.
- Cannabis Industry: Experience strongly preferred.
- Regulatory Knowledge: Solid understanding of Massachusetts cannabis marketing regulations.
Technical Proficiency
- POS/Menu Management: Proficiency with Dutchie Pro.
- Marketing & Loyalty: Expertise in AIQ (Alpine IQ) for email/SMS and loyalty campaigns.
- Design Workflow: Experience collaborating with graphic designers and managing revision cycles.
- Workflow Automation: Comfort using modern digital platforms to automate reporting, generate training content, and streamline promo workflows.
- Content Production: Hands-on experience with short-form video filming, editing (e.g., CapCut, Adobe Premiere, or similar), photography, and publishing to Instagram, TikTok, and other social platforms. Demonstrable social media presence or portfolio is a plus.
Core Skills
- Proven ability to manage strict timelines and multiple concurrent projects.
- Strong organizational and communication skills.
- Ability to travel between Worcester and Webster locations as needed.
- Attention to Detail: Please reply with your résumé and a summary of your experience with the email subject as the name of the professional hockey team in Tampa Bay.
What We Offer
- Competitive salary based on experience.
- Comprehensive benefits package.
- Generous employee discounts.
- Opportunity for career growth in a fast-paced, innovative environment.
How To Apply
- The Vault is an equal opportunity employer. Send your application to: marketing@thevaultma.com
Our Mission: “To provide the cannabis consumer, from beginner to expert, with extensive product offerings, vast product knowledge, and best‑in‑class service for a smooth, unparalleled experience."