Sr Product Manager - Hyper-Personalization

As the Senior Product Manager for Hyper-personalization, you will be responsible for: Formulating the vision and value proposition for the personalization platform. Guide to platform product strategy and roadmap through research and analysis. Collaborate with business stakeholders to inform use case strategy. Contribute to people/process enablement and outcome measurement within client experience Lead cross-functional teams to ensure alignment and execution. Implement audience segmentation and engagement strategies. Integrate data, AI/ML, experimentation, and analytics into the personalization platform. Collaborating with technology architecture and development teams to ensure seamless integration of personalization features, including MarTech. Integrate growth strategies with positive investment behavior and account health opportunities; partner with Marketing and CDAO to formulate approach across the client experience. Influencing and storytelling to communicate the vision and impact of Hyper-personalization initiatives to executive leadership. Ensure governance and compliance in platform operations. Defining strategies and contributing to annual planning to achieve business objectives. Qualifications The ideal candidate will have: Proven experience in cross-functional leadership and strategic thinking. Strong collaboration skills across various divisions and organizations. Executive presence and the ability to influence and communicate effectively. Strong understanding in AI/ML, analytics, and technology architecture, including MarTech. Ability to manage complex programs and engage deeply with stakeholders. Comfort with ambiguity and the ability to make informed decisions. Business acumen to define strategies and inform annual planning. Career Growth This role offers significant potential for career growth, including: Opportunity to shape the future of Hyper-personalization in Personal Investor and Vanguard Exposure to executive leadership and strategic decision-making Ability to drive impactful initiatives that enhance customer engagement and business growth Development of expertise in cutting-edge AI/ML and marketing technology platforms Expansion of cross-functional leadership and collaboration skills Contribution to the overall business strategy and annual planning Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Vanguard, one of the world's largest investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests. This website uses "cookies" to distinguish you from other users. A cookie is a small file of letters and numbers placed on your computer or device. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and services. The cookies are stored locally on your computer or mobile device. To accept cookies you can continue browsing as normal. Or you can go to our Privacy Policy to read more information and learn how to change your preferences.