What are the responsibilities and job description for the Video Content Producer position at The Upper Deck Company?
SUMMARY Overview of the position
This is the ideal position for someone who has a passion for sports and/or entertainment and is exceptionally creative and a skilled storyteller. This position will be focused on driving product and brand campaigns, as well as engagement to retain current collectors and attract new customers. The right candidate will have experience creating engaging visual content, possibly combining raw footage and developing motion graphics. They will be specializing in editing, animating, and enhancing video for social media, paid media and television. The position is a full-time, in-house position based on the company’s headquarters in Carlsbad, with semi-frequent travel.
ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature of the level of work being performed by an individual assigned to this job. Other duties may be assigned.
- Video Production: Editing raw footage into polished, high-quality videos for social media, digital ads, and web, including trimming, color correction, and sound design.
- Animation & Motion Graphics: Creating engaging 2D/3D motion graphics and animations to enhance visual storytelling and branding.
- Content Strategy: Collaborating with marketing teams to develop creative concepts, storyboards, and scripts that align with campaign goals.
- Platform Optimization: Tailoring video formats, lengths, and styles for specific platforms (e.g., TikTok, Instagram, YouTube) to maximize engagement.
- Trend Management: Staying updated on emerging video trends, social media trends, and new editing technologies to keep content relevant.
- Live Streaming Production: Knowledge and set-up of streaming software for multi-platform streaming optimization. Repurposing livestream content for short-form social content.
- Concepts and shoots/edits highlight videos, feature packages, and player features for social, UpperDeck.com, YouTube, Twitch, Livestreams etc.
- Can shoot, edit, and produce a wide variety of style videos including animation, mixed media, animated demos, live action, stop motion, shorts and made for social.
- Conceptualizes, advises, and executes video to support the variety of cross-functional business units including, but not limited to:
- Product highlight videos
- Advertising brand commercials (broadcast)
- Player feature packages
- Digital advertising
- Sizzle reels for/of events and trade shows
- Partnership activations
- Interviews
- Livestreams
- Animated Product Videos
- Assists with decision making on the design, creation, and implementation of graphics, delivers animations and subtitling to meet Upper Deck branding standards as developed by the Creative Services and Brand Marketing departments.
- Manage and maintain the archival and management of video by uploading new content to the central database for use by other departments.
- Ensure assets are properly organized, named, and stored for easy retrieval and future use.
- Ability to translate our brand into video content and ensure content is in alignment with the Upper Deck or Licensors' brand identity.
- Concepting shoot lists, identifying locations, securing locations and talent if needed.
EDUCATION/YEARS EXPERIENCE
- BA/BS Degree with an emphasis in Video Production, Media Production, or a related area (or equivalent experience)
- 3-5 years’ experience developing video content, including animation production, shooting footage, and editing.
- Experience ideating video concepts and producing associated storyboards, shot lists and scripts.
- Experience with a professional sports team is a plus.
- Experience working with different licensors is a plus.
- Editing Experience in some of all: Adobe Premiere, Photoshop, After Effects, Animate, Blender, Toon Boom, Harmony, Autodesk Maya
REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS, AND ABILITIES
- Able to travel for work over extended periods of time and work flexible hours including evening, weekend, holidays, and long periods of consecutive days.
- Proven track record of delivering small, medium, and large-scale production projects.
- Ability to multi-task, meet tight timelines, and work effectively in a high pressure and fast-paced environment.
- Ability to work independently with limited direction, work effectively with team members, and provide leadership/direction.
- Exceptional problem-solving skills and ability to prioritize workload efficiently and quickly.
- Proactive, highly organized, and resourceful with great attention to detail
- Strong knowledge of and working experience with the Adobe Creative Suite (Specific knowledge of Premiere Pro and After Effects is necessary).
- Proven track record of managing multiple projects across different categories, supporting different organizational functions.
Salary : $70,500