Assistant Director of Digital Strategy and Content

Job Posting Title: Assistant Director of Digital Strategy and Content ---- Hiring Department: University Housing and Dining ---- Position Open To: All Applicants ---- Weekly Scheduled Hours: 40 ---- FLSA Status: Exempt ---- Earliest Start Date: May 08, 2025 ---- Position Duration: Expected to Continue ---- Location: UT MAIN CAMPUS ---- Job Details: General Notes BENEFITS: UT Austin offers a competitive benefits package that includes: 100% employer-paid basic medical coverage Free Capital Metro bus rides Retirement contributions Paid vacation, sick time, and holidays Career growth & professional development Please visit our Human Resources (HR) website at https://hr.utexas.edu/ to learn more about the total benefits offered when you join our team! Purpose University Housing and Dining (UHD) at the University of Texas at Austin is looking for an Assistant Director of Digital Strategy and Content to assist in developing the department’s digital content strategy, manage the social media team, and oversee the planning, management, and execution of content and engagement strategies for the department’s various social media channels. This role manages the development of highly creative content and campaigns, enhancing brand awareness, increasing engagement, and driving communication efforts that align with the department’s and university’s mission, vision, and values. The Assistant Director of Digital Strategy and Content will also help oversee digital content and brand asset management strategy. Responsibilities Oversee the development, implementation, and execute the digital content and social media strategy that drives UHD’s strategic goals, strengthens its reputation, and fosters engagement with key audiences, including prospective and current students, parents of our students, faculty, staff, and the external community. Ensure collaboration with internal and external stakeholders to amplify their messages and ensure they align with the University’s social media strategy. Build relationships with influencers and brand advocates to enhance the UHD’s reach and engagement with key audiences. Oversee the social media team, content calendar, and day-to-day social activities, including content creation, curation, scheduling, posting, and community management across major platforms such as Facebook, Instagram, LinkedIn, YouTube, X, and other emerging platforms. Ensure regular, consistent, and engaging content aligned with key departmental initiatives, events, and campaigns. Manage the team in charge of monitoring comments and behaviors to assist in issues management response efforts. Manage the social team’s budget, including paid social advertising campaigns, to ensure the effective use of resources. Lead, mentor, and develop an effective and productive UHD social media team, ensuring high-quality content creation, continuous improvement, and professional development. Oversee and manage the department’s digital media production, ensuring high-quality and consistent media (photography, videography, etc.) production. And other duties as assigned. Oversee and manage the social media analytics. Stay up-to-date on social trends, tools, and best practices to incorporate the latest technologies and strategies into the department’s social media presence. Report on key performance indicators (KPIs) to measure the success of social media efforts, provide actionable insights, and make data-driven decisions to optimize content and engagement strategies. Required Qualifications Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. 3 years of supervisory experience. 5 years of experience managing digital media production and social media management in a professional setting. Professional work experience in developing and executing social media strategies and campaigns. Professional work experience with social media platforms, algorithms, and analytics tools. Experience with social media management tools such as Hootsuite, Sprout Social, or equivalent. Excellent communication, writing, and storytelling skills. Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment. Relevant education and experience may be substituted as appropriate. Preferred Qualifications Master’s degree. 4 or more years of supervisory experience. 6 or more years of experience managing digital media production and social media management in a professional setting. Professional experience managing social media strategy for a major brand. Professional experience producing digital content. Experience in managing and optimizing paid social media campaigns. Experience working at or with media outlets. Experience crafting or pitching stories for content marketing or media placement. Professional experience with photo and video editing tools. Experience working in higher education, nonprofit, or mission-driven organization. Salary Range $75,000 depending on qualifications Working Conditions Repetitive use of keyboard at a workstation Lifting and moving May work around standard office conditions Work Shift Monday - Friday, 8:00AM – 5:00PM. Workday and hours are subject to change based on business needs to include nights and weekends. Required Materials Resume/CV 3 work references with their contact information; at least one reference should be from a supervisor Letter of interest Top candidates will be required to submit a portfolio and/or example of your work during the recruitment process Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes. Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above. ---- Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval. ---- Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. ---- Background Checks: A criminal history background check will be required for finalist(s) under consideration for this position. ---- Equal Opportunity Employer: The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. ---- Pay Transparency: The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. ---- Employment Eligibility Verification: If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university. ---- E-Verify: The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following: E-Verify Poster (English) [PDF] E-Verify Poster (Spanish) [PDF] Right To Work Poster (English) [PDF] Right To Work Poster (Spanish) [PDF] ---- Compliance: Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701. In 2024, The University of Texas at Austin was recognized as a 5 Year Champion having placed in the top 10 among Texas employers and top 15 for higher education institutions on Forbes’s list of 500 best large employers five years running. The University’s aspiration to become the world’s highest-impact public research university is driven by our outstanding people. Our employees are the bedrock of our university and are empowered to be true to themselves, to participate fully in our vibrant university, and to thrive as individuals. UT Austin offers competitive salaries, full benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education and public service. Looking for a student job? Please see our Student Employment site. Comments and Inquiries: Email comments to: Human Resource Service Center. For questions or concerns regarding equal opportunity only, contact Equal Opportunity Services. Additional information for applicants can be found on the Human Resources web page: Applying for Employment. For more job information, call the Human Resource Service Center at (512) 471-4772, or toll-free at (800) 687-4178. UT Austin is a Tobacco-free Campus

Salary : $75,000