Marketing Coordinator

Purpose of Position

The Marketing Coordinator provides a broad range of marketing and communication support to the School of Social Work (SSW). The position assists in implementing marketing strategies and initiatives that advance student recruitment and enhance the School’s image. The role supports SSW initiatives by strengthening the School’s brand, reputation, and outreach, engaging key audiences through official social media accounts, the website, advertising, and digital and print publications. Responsibilities include assisting in creating content for the SSW website, advertising landing pages, Slate CRM, and other digital recruitment materials, as well as tracking search engine optimization (SEO) for webpages and return on investment (ROI) for advertising, print, email, digital, and other marketing campaigns. The Marketing Coordinator collaborates with faculty, students, staff, and others to generate original and repurposed content incorporating text, photography, video, and graphics to reach target audiences.

Essential Functions

• Designs and creates effective, engaging graphics and multimedia content for digital platforms and print publications, including flyers, brochures, postcards, videos, text messages, email content, website content, and other publications needed to support branding, reputation, and student recruitment.
• Manages multiple recurring email, print, and text campaigns for stakeholders, prospective students, and other targeted audiences.
• Manages the School of Social Work’s social media accounts daily, including Facebook, Flickr, LinkedIn, Instagram, YouTube, Podbean, and other emerging social media platforms.
• Creates and posts engaging content related to the social work field, as well as faculty, student, staff, and alumni successes.
• Monitors reports and trends to determine the effectiveness of organic and paid content. Plans daily, weekly, and monthly campaigns integrated with communications, marketing, and recruitment plans on a variety of current topics, including advocacy, social welfare, public and social policy, and social work.
• Executes integrated marketing campaigns for student recruitment, SSW branding, and academic and research reputation.
• Works with advertising and other contractors and vendors to support marketing campaigns and ensure the best return on investment (ROI) and search engine optimization (SEO).
• Assists in creating content for SSW’s website, advertising landing pages in Slate CRM, and other digital content for student recruitment.
• Uses SEO and search engine marketing (paid advertising) to improve the effectiveness of digital campaigns.
• Conducts research to develop campaigns.
• Analyzes and tracks return on investment (ROI) from marketing, recruiting, and advertising campaigns.
• Produces weekly, monthly, and annual reports and analyzes trends in campaigns, advertising, CRM data, and other sources.
• Assists in creating and reviewing analytical reports from marketing activities, including email open and click-through rates and Google Analytics data, to assess the effectiveness of marketing campaigns.
• Works closely with the web designer, special events coordinator, and communications, recruiting, and admissions staff to execute integrated marketing and communication campaigns and initiatives.
• Performs other duties as assigned.
  
  

Required Qualifications

• Bachelor’s degree in marketing, communications, public relations, multimedia, graphic design, art, or a related field, and three (3) years of experience creating webpage content, advertising copy, graphic and digital designs, and print materials such as postcards, pamphlets, and brochures; or seven (7) years of an equivalent combination of education and experience.
• Must have experience creating content using Adobe Creative Cloud (e.g., Illustrator, Photoshop, Express, Premiere Pro), Canva, or equivalent software, as well as experience using customer relationship management (CRM) platforms.
  
  

Preferred Qualifications

• Master’s degree in marketing, public relations, multimedia, strategic communications, graphic arts, or a related field, and four (4) years of experience managing marketing and communication projects and conducting marketing activities in a higher education or student recruitment organization.
  
  

Knowledge, Skills & Abilities

• Ability to handle multiple tasks simultaneously.
• Ability to think strategically and demonstrate strong organizational and analytical skills.
• Knowledge of target markets, positioning, segmentation, and branding.
• Ability to translate student market trends into effective marketing plans and advertising campaigns.
• Ability to plan and execute social media campaigns.
• Ability to develop a broad understanding of marketing within higher education.
• Ability to prepare, analyze, and interpret reports.
• Ability to manage multiple deadlines effectively.
• Ability to work collaboratively on projects.
• Ability to write concise and accurate reports, proposals, and advertising copy.
• Ability to work with various media platforms.
• Skill in generating leads and using customer relationship management (CRM) systems.
  
  

Work Schedule

• Monday through Friday; 8:00am through 5:00pm
• Hybrid work environment (remote & in-office)
  
  

Benefits Information

Position is benefit eligible: Yes

We are proud to offer a comprehensive benefits package to our employees at the University.

https://www.uta.edu/hr/employee-benefits