Chief Enrollment Management Officer

Job Summary

The University of Louisiana Monroe seeks a Chief Enrollment Management Officer to lead the university in driving enrollment growth and sustainability, optimizing financial aid and scholarship resources, and leading strategic enrollment initiatives and partnerships for the future. Reporting to the President, Carrie Castille, the Chief Enrollment Management Officer leads a team of 30 staff in recruitment, enrollment operations, and marketing/communications with data driven results while ensuring efficient, compliant, and financially sustainable practices.
The successful candidate will be a member of the Executive Leadership Team and the President’s Council. Offices reporting to the Chief Enrollment Management Officer include Admissions (Recruitment and Operations), Financial Aid, International Recruitment, and Marketing/Communications (with a dual reporting structure to the President).
The ideal candidate will have a proven track record of increasing/stabilizing enrollment at an institution of comparable size, demonstrate strong financial and analytical acumen, and be mission-driven with the ability to influence culture, make difficult decisions, and lead change.
The University of Louisiana Monroe is poised for the future with a new Osteopathic Medical School and the only state-funded Pharmacy Programs in the state. We are in the northeast corner of Louisiana, adjacent to Arkansas and Mississippi, offering outdoor activity year-round. Our 6,000 student population can choose from a wide range of academic programs, student organizations, D1 Athletics, and a growing job market.

Duties and Responsibilities

Strategic Leadership & Enrollment Growth

• Lead and execute university-wide enrollment operations for undergraduate, transfer, adult, online, and non-traditional student populations.
• Develop and implement a comprehensive, data-driven enrollment management plan aligned with institutional goals and mission.
• Develop an annual recruitment plan with goals for enrollment results, territory management, event attendance, tours and college fairs as well as high school and community college visits.
• Build and manage recruitment pipelines, including prospect development, inquiry management, application processing, conversion, and yield strategies.
• Partner with academic leadership, faculty, marketing, and student success units to ensure alignment across the student lifecycle.
• Assess and implement technology and media solutions to meet students where they are in 2026 and beyond.

• Direct financial aid strategy, including tuition discounting, leveraging, and optimization to balance access, affordability, and institutional sustainability.
• Use enrollment modeling, elasticity analysis, and ROI assessment to guide aid packaging and scholarship deployment.
• Ensure compliance with federal and state regulations governing financial aid.
• Collaborate closely with the VP for Business Affairs on aid optimization and net revenue strategy.

• Use dashboards, KPIs, cohort analysis, and funnel metrics to evaluate recruitment, financial aid, and student service performance.
• Initiate corrective action, reallocate resources, and adjust tactics to meet enrollment and retention goals.
• Produce actionable, real-time reporting to inform institutional decision-making.
• Present enrollment, retention, and financial aid analyses to senior leadership and campus stakeholders.

• Establish integration of Marketing and Communications strategies with the admissions funnel. Oversee the creation of Communications Plans for targeted audiences at different phases of the college search process from inquiry to enroll.
• Strengthen recruitment messaging, brand visibility, and market positioning for potential students and their supporters as well as high school and community college counselors.

• Establish ongoing social media and digital strategies based on current search behavior of prospective students.
• Manage and optimize web content as the digital front door for audiences focused on college search including academic programs, co-curriculars, housing and student life.
• Manage analytics and create dashboards for reporting results and creating future campaigns and initiatives.

• Supervise and develop directors and staff across enrollment-related units (e.g., Admissions, Financial Aid, Scholarships, International, Marketing/Communications, and others as appropriate).
• Ensure consistent, coordinated communication across enrollment and student success units.
• Build and maintain relationships with regional schools, community organizations, and external partners to support recruitment pipelines.

• Represent the division and the university to internal and external stakeholders.
• Lead special projects and initiatives that advance institutional enrollment goals.
• Participate in recruitment events, community engagement activities, and regional partnerships.

Minimum Qualifications

• Master’s degree in Higher Education Administration, Student Affairs, Public Administration, Business, or a related field.
• Minimum of 7 years of progressively responsible leadership experience with direct accountability for enrollment outcomes, financial aid strategy, and/or student success initiatives.
• Demonstrated success in significantly increasing enrollment and managing complex enrollment funnels.
• Experience using data analytics, financial modeling, and ROI analysis to guide decision-making.
• Experience with technology systems and platforms to engage and recruit students and parents.
• Strong supervisory experience leading multifaceted teams.
• Excellent written and oral communication skills.