Manager, Digital Experience

Who we are:

At the United Center, we bring excitement to life through sports, entertainment, and community. Home to the Chicago Bulls (NBA) and Chicago Blackhawks (NHL), we've welcomed over 70 million fans and host more than 200 events annually, from premier sporting events and concerts to family shows and special industry events. In the role as the Manager, Digital Experience, you will help our team bring the next round of stories to life on the United Center campus.  

Ready to take center stage?

As the Manager, Digital Experience, you’ll shape how fans experience events through cutting-edge digital platforms and data-driven innovation. You’ll manage and evolve the website, mobile app, and email channels while partnering across the organization to bring unforgettable moments to life.

What you’ll do:

• Develop and execute digital experience strategies across the United Center website, mobile app, and email channels to enhance fan engagement, usability, and brand consistency.
• Oversee daily management of digital platforms, ensuring content accuracy, functionality, accessibility, and alignment with brand standards.
• Own and implement digital roadmaps aligned with organizational goals, including new feature development and UI/UX enhancements.
• Manage vendor relationships and integrations related to CMS, CRM, mobile app development, and ticketing platforms.
• Lead website content updates, page builds, navigation improvements, QA testing, and SEO optimization, ensuring all event information, arena policies, guest services, and promotions are current.
• Manage updates and enhancements to the United Center mobile app, including event content, ticketing features, venue information, push notifications, and in-app messaging.
• Partner with development teams to troubleshoot issues, implement new functionality, and improve overall user experience across platforms.
• Plan, execute, and optimize email marketing campaigns and automated journeys, including segmentation, testing, deployment, and reporting.
• Collaborate with internal teams to support ticket sales, food and beverage initiatives, presales, customer service communications, and event-related messaging.
• Track and report on KPIs across website, app, and email channels, analyzing fan behavior to improve content strategy, user flow, and conversion.
• Deliver post-event and quarterly digital performance reports and translate insights into actionable improvements.
• Serve as a digital guest journey expert, supporting fan inquiries related to navigation, ticketing, mobile app usage, and digital tools.
• Work cross-functionally with Events, Marketing, Ticketing, Partnerships, Guest Services, creative teams, and developers to ensure cohesive digital communication and support partner activations.
• Stay current on digital experience trends, emerging technologies, and best practices, conducting competitive audits and recommending enhancements that elevate the fan experience.

What you’ll need:

• Bachelor’s degree in marketing, digital marketing, business or technology.
• At least 4-6 years of experience in lifecycle marketing, CRM and marketing automation platforms and systems.
• Hands-on experience with CMS platforms, SEO/SEM, and personalization experiences.
• Expertise in digital marketing across website content management, email marketing and SMS.
• Strong strategic thinking and analytical skills with the ability to leverage data for decision-making.
• Must demonstrate a strong work ethic, creativity, and project management skills.
• Excellent leadership, communication, and interpersonal skills.
• Willingness to work some evenings and weekends as needed for event related needs.

The pay range for this role is $75,000-80,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The total compensation package for this position may also include annual performance bonus, 401K retirement plan with company match, paid time off and commuter benefits. Additional perks include access to our state-of-the-art gym with free fitness classes, catered meals, fun events and free parking.