EXECUTIVE CREATIVE DIRECTOR - EVENTS

JOB DESCRIPTION
EXECUTIVE CREATIVE DIRECTOR - EVENTS

CPG Agency is a highly regarded experiential agency with an outstanding portfolio of Fortune 500
accounts including Southwest Airlines, Ulta Beauty, Jimmy John’s, and many others. We help our clients
succeed in all areas of the employee and franchisee lifecycle: recruitment, onboarding, training,
recognition, and celebration. In our 42nd year, CPG creates award-winning work in an environment of
collaboration, strategic thinking, and growth.
We’re seeking a smart, collaborative ECD to lead our creative efforts. For an agency with “Creative” in its
DNA (we started life as Creative Producers Group), we understand the importance of great creative. But
we’re not making print ads, billboards or TV commercials. We tell stories within the umbrella of
corporate events and corporate communications – and we’re looking for an expert in those areas. The
winning candidate will have a deep understanding of the corporate events industry (B-to-B, preferably,
but we will consider candidates who’ve worked in B-to-C experiential as well).
Your visual art background is less important to us than your ability to discover and respond to creative
challenges within the event framework. We’re looking for someone with an expansive outlook, avid
curiosity and strong problem-solving, stellar pitch skills, and the ability to lead a team to produce award-
winning creative solutions in business experiences including large-scale business meetings and events.
This person is a key individual contributor to overall results by leading our creative responses for new
business. Working with our team, the ECD leads the charge on RFP responses and new business pitches,
collaborating closely with the VP Sales and Marketing. Superb communication and business acumen are
required to understand assignments, develop a strategic response, and then subsequently manage a
team of internal and external resources to meet project goals by providing direction and monitoring
progress.
The ECD also oversees the output of our Creative Studio for existing clients. We value the ability to listen
to a client’s objectives, desires, and needs, and craft strategies and experiential solutions to satisfy them.
This could include rethinking an event’s agenda, crafting a compelling opening module, or imagining a
dynamic and effective event environment. We want someone who’s worked on hundreds of business
meetings and still brings a fresh take on how to execute messaging, venue branding, scenic,
entertainment, and pre/post-event communication.
Strong writing skills are a must. The ECD leads our storytelling efforts and should be able to write
creative briefs, proposal copy, etc.

August 2026
CPG Agency has a great team, and we’re excited for someone new to bring collaboration and energy
around our creative process.

RESPONSIBILITIES
This position requires a blend of the following responsibilities and skills:
STRATEGY/CREATIVE DEVELOPMENT
 Conceptualize and guide strategic and creative solutions that effectively communicate the
objectives for client accounts
 Develop leading-edge experiential and engagement programs and design concepts that
meet the business objectives of the organization
 Improve the overall quality of the agency’s portfolio, measured by client satisfaction and
award-winning work across all media types (meetings and events, video, web, etc.)
 Be recognized and utilized as a creative leader within the agency and by our clients
 Work with Director of Creative Services and Creative Studio team to ensure that CPG
provides the proper environment and necessary resources to consistently deliver a
superior creative product while operating efficiently in a fast-paced setting
 Assist in work output by serving as a writer or director for projects when necessary

PROPOSAL DEVELOPMENT AND PRESENTING
 Actively participate in the sales process resulting in measurable revenue growth
 Lead proposal concepting and strategy efforts
 Direct and review proposal design and production efforts
 Deliver highly effective presentations for new business and project meetings with existing
clients
CREATIVE MANAGEMENT
 Serve as Creative Studio leader
 Mentor and develop the creative talent necessary to achieve CPG’s vision and goals
 Drive training of best practices across creative disciplines
 Nurture agency culture through positivity, integrity, clarity, and transparent communication
IDEATION / BRAINSTORMING
 Lead team brainstorming and creative sessions
 Champion creative innovation and creative excellence at CPG
 Help develop innovative new concepts and products for the agency
QUALITY ASSURANCE
 Devise and implement measures of creative operations success across the agency
 Assure final deliverables comply with company standards and client requirements

August 2026
 Implement and monitor QA process, standards, and measures; educate staff on process
SKILLS
The core skills, abilities, and knowledge key to success in this position include:
 High standards of quality, efficiency and effectiveness (high performance)
 High-level strategic thinking ability
 Broad integrated experience including live meetings/experiential, engagement, and digital
media
 Experience working with high-profile Fortune 500 global clients
 Proven ability to give persuasive, articulate presentations
 Ability to supervise and provide clear direction to creative staff
 Strong writing abilities
 Ability to work well with all levels of internal personnel, outside clients and vendors
 Adaptability, flexibility and problem-solving
 Confidence, positivity and imperviousness
 Excellent communication skills (oral and written)
 Ability to work and thrive in a fast-paced, dynamic environment, under tight deadlines
 Ability to travel and work flexible hours (About 10-15% travel)

This is a full-time salaried position. Our downtown STL office currently operates on a hybrid schedule
with three days in the office and two days WFH. Preference will be given to St. Louis-based candidates or
those open to relocation.