Mgr- Digital Campaigns Sr AU - Marketing & Culinary

Sr Manager, Digital Campaigns  – Brisbane

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to transformational journey.

About the role:

We are searching for a Sr Manager Digital Campaigns to support our ANZ team.

Lead the activation of Subway ANZ’s digital strategy by driving adoption, engagement and frequency across digital platforms. This role is responsible for translating digital products, platforms and capabilities into measurable behavioural change through campaigns, paid media, CRM and partner channels.

Operating as the activation engine of the digital ecosystem, the role ensures digital platforms, paid media, CRM and third-party delivery channels work in concert to influence consumer behaviour and deliver against the digital strategy.

The role owns digital campaign execution, performance media, lifecycle communications and 3PD activation to drive digital adoption, engagement and commercial performance across the ANZ market.

Responsibilities include but are not limited to:

Lead digital behavioural activation strategy

• Translate the ANZ digital strategy into campaigns and lifecycle programs that drive consumer behaviour change, increase digital platform adoption and grow digital sales

Drive adoption of digital platforms

• Design and execute campaigns that encourage consumers to adopt and engage with Subway’s digital platforms including the app, web ordering and loyalty ecosystem

Own CRM and lifecycle communications

• Lead lifecycle marketing across owned channels to build consumer habits, increase engagement and drive repeat behaviour
• Manage CRM Manager and ensure lifecycle communications are relevant, timely and aligned with digital strategy

Lead Third-Party delivery (3PD) activation

• Own the activation and optimisation of 3PD platforms, ensuring they support demand generation, digital sales growth and overall digital ecosystem objectives

Drive performance marketing and digital campaign execution

• Lead digital campaign planning across paid, owned and partner channels to support brand campaigns, digital platform growth and commercial priorities
• Partner with media agencies to manage and optimise paid media investment

Optimise consumer behaviour through data and testing

• Use data, testing and experimentation to optimise campaigns, lifecycle communications and consumer journeys

Continuously identify opportunities to improve engagement, conversion and frequency

Orchestrate cross-channel digital activation

• Ensure campaigns, CRM and 3PD activity align with digital products and in-store experiences to create a cohesive and seamless consumer journey
• Collaborate with brand teams to ensure digital best practice is integrated into campaign planning and execution

Partner with product, tech and digital teams

• Collaborate with digital tech and products team to ensure new digital capabilities and features are effectively activated and adopted by consumers

Additional Responsibilities:

• Support innovation pilots and test-and-learn initiatives across digital channels
• Contribute to digital capability development across the marketing team and broader business
• Represent digital campaign performance and insights in leadership and cross-functional forums
• Identify opportunities to improve the effectiveness of digital marketing investment

Skills & Abilities:

• Bachelor degree in Marketing, Technology, Business, or related discipline
• 8 yrs experience in Senior digital marketing roles, ideally in multi-channel retail, QSR, or FMCG industries
• Deep understanding of how marketing and digital activation influence consumer behaviour, engagement and frequency.
• Ability to translate strategic priorities into effective campaign and activation plans across multiple digital channels.
• Strong understanding of lifecycle marketing, segmentation and personalization to drive ongoing consumer engagement.
• Experience managing and optimising digital campaigns based on data, experimentation and performance insights.
• Proven ability to manage media agencies and performance marketing budgets.
• Ability to prioritise initiatives that drive measurable commercial outcomes.
• Comfortable analysing campaign performance and using insights to guide optimisation.
• Strong ability to work with digital products, marketing, operations and technology teams.
• Ability to clearly communicate commercial outcomes, campaign performance, insights and recommendations across the business and externally.
• Able to manage multiple initiatives and deliver campaigns at pace in a fast-moving environment.

What benefits will I receive?

• Reimbursements of insurance plans
• Competitive bonus
• Company Holidays
• Learning & Development Benefits