What are the responsibilities and job description for the Director, Brand Insights position at The Subway HR Team?
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Director, Brand Insights – Miami, FL
Region: Miami, FL
Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.
Why Join Us?
At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.
Our purpose is about more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.
About the Role:
We have an exciting opportunity to support our Marketing team as a Director, Brand Insights based in Miami, FL. The Director, Brand Insights will lead and inspire the Brand Insights team to champion the authentic voice of the guest, transforming data into actionable insights that shape brand strategy and marketing decisions. They will own brand performance intelligence by uncovering growth opportunities, monitoring category and cultural trends, and delivering high-impact insights that move the brand and business forward.
Responsibilities include but are not limited to:
- Manage the development and deployment of surveys or other forms of research to assess consumer needs or wants, evaluate business drivers, and use findings to identify and capitalize on strategic business opportunities.
- Shape study designs and approve questionnaires and discussion guides, ensuring appropriate scope (markets, target audiences, actionable information collected) is captured based on research objectives. Ensure high standards of methodological rigor and analytical integrity.
- Integrate syndicated data and third-party sources to contextualize brand performance within broader market dynamics.
- Assess findings, including buying habits and consumer opinions, and develop product or marketing recommendations meant to drive value, improve market penetration, or increase sales. Closely involved with final analysis and presentation of results to Leadership and cross-functional team members.
- Present thoughtful, actionable insights to cross-functional teams on a regular basis, including Leadership.
- Manage and develop external research partners to ensure high-quality delivery, cost efficiency, and continuous innovation in research approaches.
- Develop strong partnerships with internal teams to act as a trusted strategic advisor. Act as a liaison with other cross-functional team members.
- Contribute to strategic planning, direction, and goal setting for the department or function in collaboration with senior management. Establish departmental policies, practices, and procedures that have a significant impact on the organization.
Qualifications (some examples listed below):
- Bachelor’s Degree in Marketing, Business, Analytics or related field required
- Minimum of 10 years’ experience in brand insights, consumer research, or strategy roles, including people leadership experience
- Experience in QSR or consumer brands preferred.
- Deep expertise in brand health tracking, segmentation, creative testing, and social listening.
- Experience working with syndicated data.
- Strong quantitative capabilities, including survey design, statistical analysis, and familiarity with syndicated data sources.
- Strong qualitative capabilities, including moderator management, discussion guide design, and familiarity with approaches (IDIs, Focus Groups, Ethnographies, etc.).
- Ability to identify and seek needed information/research. Acts with a sense of urgency.
- Effective communicator, both written, verbal and through presentations.
- Ability to develop and mentor others.
- Ability to drive strategic direction.
- Creative and analytical thinking skills.
- Interpersonal, relationship-building and networking skills with a self-motivated attitude to work.
- Language requirements: Fluent in English – any additional language a plus.
What do we Offer?
- Insurance Plans (Medical/Life)
- Pension/401K/RSP (country specific)
- Competitive Bonus
- Mobility Allowance
- Tuition Reimbursement
- Company Holidays
- Volunteering time
- And Many More…..
Compensation: The base pay range for this role is $163,000 – $203,800 USD annually
Pay within this range will be determined in good faith based on job-related factors, which may include skills, experience, education/training, location, and internal equity.
Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.
The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/D/V
Salary : $163 - $204