Social Media Manager (Content Strategist)

PLEASE NOTE - This job requires being in the office 3 days a week

About Us - The Social Shepherd 🐑

We're a Social-first creative and performance agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

Our service offering includes:

• Social
• Paid (Paid Social & PPC)
• Creative
• Influencer
• Strategy

We’re a team of 65 across the U.S (New York & Miami) and the UK (London & Bath), with ambitions to continue our growth and deliver industry-leading work for our clients.

First of all, here are some important things…

🏠 Hybrid Working: We operate a hybrid model where team members come to the office 3 days a week. A lot of our team loves working collaboratively, but they also like the option and balance of working from home.

🕐 Flexible hours: some people are early birds, and others like to start later. We allow people to set their own times, with some people starting at 8am and getting to finish up earlier! We trust our team to get their work done on their schedule.

❤️ We’re committed to equality of opportunity for all. We welcome applications from individuals regardless of their race, ethnicity, sexual orientation, religion, age, gender, or disability status. We want to support diverse and inclusive work environments and are actively looking for people who share our values.

Role

As a Social Media Manager (Content Strategist), you'll lead the organic social content strategy and development for our clients across TikTok, Instagram, Facebook, Pinterest, and more.

You’ll have a sharp eye for trends, and an instinct for what performs, ensuring our clients remain culturally relevant within their industries. and a deep understanding of how to build and evolve a brand’s tone of voice on social.

Responsibilities

• Own the social content strategy and planning, constantly optimizing for engagement, reach, and cultural relevance.
• Ideate, plan and brief social-first concepts to our designers, content creators and videographers.
• Be the go-to person for what’s trending, what’s working, and why – helping clients stay ahead of the curve in fast-moving social spaces.
• Craft compelling copy that brings each brand’s tone of voice to life, from captions to scripts to on-screen text.
• Lead a small team (1–2x Social Media Executives) who’ll support content creation, planning, and community engagement.
• From time to time, join our creative team on shoots to guide the final output.
• Provide feedback on visual and written content to ensure everything aligns with the brand and channel best practices.
• Build strong relationships with your clients alongside the Account Director, becoming a trusted partner in their content journey.
• Deliver insightful client reporting, offering strategic guidance and deep analysis to ensure we're hitting KPIs and continuously optimizing our content performance.

What we’re looking for

• 4-7 years of hands-on social media experience, ideally with a strong focus on content and creative strategy and execution.
• You’re passionate about building a long-term career in Social Media Marketing and are excited by the idea of growing within a fast-paced, high-growth agency.
• Creative at heart – you love coming up with ideas, spotting content opportunities, and thinking outside the box.
• You genuinely care about the work you put out into the world and always strive to do your best.
• Organized and detail-oriented – you’re able to juggle multiple projects, deadlines, and content calendars without breaking a sweat.
• Naturally curious and adaptable – social media doesn’t stand still, and neither do you. You stay up to speed with platform updates, creative trends, and evolving best practices.

Benefits:

• Competitive salary.
• 401k
• Comprehensive health benefits package.
• Flexible work schedule and remote work opportunities.
• Professional development and training programs.
• A dynamic and collaborative work environment with opportunities for growth and advancement.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $65,000 to $90,000 annually, commensurate with experience.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.