Event Sales Manager

Event & Experiential Sales Executive

Company: The Social Production
Location: Dallas, TX
Industry: Experiential Marketing / Event Production / Brand Activations
Position: Full-Time

About The Social Production

The Social Production is a Dallas-based experiential activation and event production company creating custom, interactive experiences for corporate events, conferences, brand activations, product launches, sporting events, private events, and large-scale productions nationwide.

Our services go far beyond traditional photo booths. We produce technology-driven and highly customized experiences including photo and video activations, AI experiences, robotic camera systems, custom trading cards, laser engraving, live embroidery, branded keepsakes, Glambot activations, LED video walls, live broadcasting, 3D video mapping, interactive installations, custom fabrication, and more.

We work directly with brands, corporations, marketing agencies, event planners, venues, and production companies to take an idea from initial concept through production and on-site execution.

We are looking for an experienced Event & Experiential Sales Executive who understands how to sell within the events, experiential marketing, or event production industry.

Who We're Looking For

We are specifically looking for someone with previous experience in experiential sales, event production sales, corporate event sales, venue sales, event rental sales, AV/production sales, experiential marketing, or a closely related field.

This is not a traditional retail sales position.

Our clients frequently come to us with an idea rather than a specific product:

"We're launching a new product and need an interactive experience."

"We have 1,500 attendees at a conference. What activation would you recommend?"

"Our agency has a concept. Can you produce it?"

"We need something completely custom for our brand."

Your job is to understand the client's vision, ask the right questions, identify the appropriate activation or production solution, build the opportunity, and ultimately close the sale.

What You'll Be Selling

Our sales team works across a large and constantly evolving catalog of experiential products and services, including:

• Corporate & Brand Activations
• Experiential Marketing Activations
• Custom Photo & Video Experiences
• AI Photo & Video Activations
• Traditional & Custom Photo Booths
• Glambot Activations
• Robotic Camera Experiences
• Multi-Camera Array Experiences
• Trading Card Activations
• Laser Engraving
• Live Embroidery
• Hat Bars & Western Activations
• Live Screen Printing
• Magnetic Photo Activations
• Postcard Activations
• Mosaic Walls
• Lenticular Experiences
• Iris Photography
• Aura Photography
• Green Screen Activations
• 360 Video Experiences
• Cinema & Testimonial Video Booths
• Live Video Broadcasting
• LED Video Walls
• 3D Video Mapping
• Gamified & Interactive Screens
• Claw Machine Activations
• Branded Keepsakes
• Custom Fabrication & Scenic Elements
• Fully Custom Experiential Concepts

Because our inventory and capabilities continue to evolve, you must be comfortable learning new products and understanding how to position them for different clients.

Primary ResponsibilitiesLead Management & Sales

Respond to inbound inquiries from corporations, agencies, event planners, venues, brands, and private clients.

Qualify opportunities based on event date, location, guest count, objectives, activation requirements, branding, production requirements, and budget.

Conduct discovery calls to understand what the client is trying to accomplish rather than simply quoting a product.

Recommend activations and production solutions based on the client's goals.

Prepare and present proposals, estimates, activation options, and packages.

Follow up consistently with open opportunities and maintain an organized sales pipeline.

Negotiate within company pricing guidelines and close opportunities.

Consultative Selling

We do not want someone who simply waits for a client to tell them exactly what to order.

Our sales executives should be comfortable asking questions such as:

What experience are you trying to create?

Who is the audience?

What does the brand want guests to walk away remembering?

Is engagement, content creation, lead generation, social sharing, or a physical takeaway the primary goal?

How many guests are expected?

How much throughput will the activation require?

What branding or customization is required?

What budget range has been allocated?

What would make this activation successful for the client?

You should be able to take those answers and recommend a solution.

Corporate & Agency Relationships

Develop relationships with:

• Corporate event teams
• Experiential marketing agencies
• Event planners
• Marketing agencies
• PR agencies
• Production companies
• Convention and conference organizers
• Hotels and venues
• Sports organizations
• Brand marketing teams
• Wedding and social event planners

A major part of this position is turning one successful event into an ongoing client relationship.

We want someone who understands the value of repeat business and long-term agency and corporate relationships.

Proposals & Client Communication

Create clear proposals based on client requirements.

Communicate professionally through phone, email, video meetings, and in-person meetings.

Coordinate with our creative and production teams when a project requires custom fabrication, branding, graphics, technology, logistics, or special production requirements.

Clearly communicate what has been promised to the client so our production team can execute successfully.

Sales Pipeline & Follow-Up

Maintain accurate records of leads, conversations, quotes, follow-ups, and booked events.

Follow up aggressively but professionally.

Stay on top of proposals that have been sent but not yet approved.

Re-engage previous clients for upcoming events and annual programs.

Identify opportunities to upsell or cross-sell additional activations when they genuinely improve the client's event.

Experience We're Looking For

Experiential or event industry sales experience is strongly preferred.

Ideal candidates may have previous experience in:

• Experiential Marketing Sales
• Event Production Sales
• Corporate Event Sales
• AV / Production Sales
• Event Rental Sales
• Venue Sales
• Hotel Event Sales
• Catering Sales
• Trade Show Sales
• Convention Sales
• Event Technology Sales
• Brand Activation Sales
• Sponsorship or Event Marketing Sales
• Scenic / Fabrication Sales

Candidates with an established network of event planners, agencies, corporate event professionals, or marketing professionals are strongly encouraged to apply.

Required Skills

The ideal candidate should have:

• Strong sales and closing skills
• Excellent written and verbal communication
• Experience speaking with corporate clients
• Strong follow-up habits
• Ability to manage multiple opportunities simultaneously
• Confidence conducting discovery calls
• Experience preparing or presenting proposals
• Ability to understand budgets and pricing
• Strong attention to detail
• Ability to learn a large service catalog
• Ability to understand customized event concepts
• Comfortable communicating with creative and production teams
• Ability to work in a fast-paced environment
• Strong organizational and CRM skills
• Professional phone and email communication

Event Production Knowledge

You do not need to personally install or operate our equipment.

However, we strongly prefer someone who understands how events actually work.

You should be familiar with concepts such as:

Load-in and load-out schedules, event timelines, venue access, guest counts, activation hours, footprints, power requirements, branding deadlines, production timelines, shipping and freight, staffing, customization, fabrication, and on-site execution.

Understanding these details allows you to sell responsibly and avoid promising something that cannot realistically be produced.

What Success Looks Like

Success in this role isn't simply answering incoming emails.

We are looking for someone who:

Responds quickly.
New inquiries should not sit untouched.

Asks questions.
Understand the event before sending a price.

Follows up.
A proposal being sent is not the end of the sales process.

Builds relationships.
One corporate event should have the potential to become multiple events.

Understands value.
Our work is customized and production-driven. You must be comfortable selling based on experience, creativity, service, and execution rather than competing solely on the lowest price.

Thinks creatively.
If the client's original request isn't the right solution, recommend something better.

Closes.
Ultimately, your responsibility is to convert qualified opportunities into booked events.

This Position May NOT Be Right for You If:

You are uncomfortable discussing budgets or asking clients for the sale.

You prefer taking orders instead of actively selling.

You have difficulty consistently following up.

You are uncomfortable working with custom pricing.

You expect every service to have one fixed price.

You struggle in fast-moving environments where event details can change.

You are uncomfortable learning a large and constantly evolving catalog of products and services.

Why Join The Social Production

The experiential industry is constantly changing, and so are the experiences we produce.

One client may need a corporate photo activation.

Another may need a custom AI experience.

Another may want a branded trading card activation, robotic camera system, live personalization experience, custom fabrication, or an entirely new concept that has never been produced before.

That variety is what makes this sales position different.

We're looking for someone who enjoys selling ideas, experiences, and creative solutions — not simply products.

If you have experience selling events, experiential activations, event production, AV, corporate events, or brand experiences, we'd love to hear from you.

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have sales experience in event production?

Experience:

• Sales: 3 years (Preferred)

Ability to Commute:

• Dallas, TX 75207 (Preferred)

Work Location: In person

Salary : $50,000 - $65,000