Social Media Marketing Manager

We are looking for a creative, strategic, and results-driven Social Media Marketing Manager to lead the development and execution of The Skin Center’s social media strategy across all platforms. While reporting to our Director of Marketing, this role will own the growth and optimization of our social channels by developing engaging content strategies, managing day-to-day execution, analyzing performance, and identifying opportunities to increase brand awareness, engagement, and patient acquisition.

The ideal candidate is both a strategic thinker and hands-on creator who understands how to translate business goals into compelling social content. They will have a strong understanding of social media trends, audience behavior, content creation, paid social creative, influencer partnerships, and performance analytics.

Key Responsibilities:

Social Media Strategy & Channel Management

• Develop and execute a comprehensive social media strategy aligned with overall marketing objectives, brand positioning, and business goals.
• Own the social media roadmap, identifying opportunities to increase brand awareness, engagement, audience growth, and patient conversion.
• Manage and optimize social media presence across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.
• Develop and maintain content calendars that balance educational, promotional, brand-building, and community-focused content.
• Partner with the broader marketing team to align social strategy with campaigns, promotions, launches, and business priorities.
• Stay current on platform updates, algorithm changes, emerging trends, and best practices to continuously evolve strategy.

Content Creation & Execution

• Develop, create, and oversee engaging social media content including posts, reels, stories, videos, and other platform-specific formats.
• Translate marketing goals into compelling content concepts that educate, inspire, and drive patient engagement.
• Collaborate with providers, patients, and internal teams to plan, coordinate, and capture photo and video content.
• Ensure all content is aligned with brand voice, visual identity, compliance guidelines, and audience expectations.
• Manage the end-to-end social publishing process, including copywriting, asset coordination, scheduling, and quality control.

Social Media Performance & Analytics

• Own social media reporting and performance analysis, tracking key metrics including engagement, reach, impressions, follower growth, website traffic, and conversions.
• Analyze performance insights to identify opportunities and make data-driven recommendations.
• Develop monthly and quarterly reporting that highlights successes, opportunities, and strategic recommendations.
• Conduct testing across content formats, creative approaches, posting strategies, and messaging to continuously improve performance.
• Use insights to optimize content strategy and maximize engagement and growth.

Community Management & Brand Engagement

• Manage daily social media engagement, including comments, direct messages, mentions, and community interactions.
• Build meaningful relationships with followers, patients, influencers, and brand advocates.
• Develop strategies to encourage community engagement, user-generated content, and brand loyalty.
• Monitor online conversations and proactively identify opportunities to strengthen brand reputation.

Campaign Strategy & Paid Social Creative Support

• Collaborate with the marketing team to develop social strategies supporting promotional campaigns, patient acquisition initiatives, and brand campaigns.
• Provide creative direction and support for paid social campaigns, ensuring organic and paid content work together effectively.
• Partner with internal teams to coordinate the creation of photo and video assets for advertising campaigns.
• Manage content organization, creative timelines, and asset delivery to support campaign launches.
• Analyze paid social creative performance and recommend opportunities for optimization.

Influencer & Creator Partnerships

• Develop and support influencer and creator partnership strategies to expand brand awareness and reach new audiences.
• Identify potential creators and brand advocates aligned with The Skin Center’s audience and values.
• Manage influencer outreach, communication, deliverables, timelines, approvals, and campaign execution.
• Track partnership performance and provide recommendations for future collaborations.

Competitive & Industry Insights

• Monitor competitor activity, industry trends, and social media best practices to identify opportunities for differentiation.
• Bring forward new ideas, creative concepts, and platform strategies to keep The Skin Center’s social presence innovative and competitive.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 3 years of experience managing social media strategy and execution for a brand, agency, or organization.
• Proven ability to develop and execute social media strategies that drive engagement, growth, and business results.
• Strong understanding of social media platforms, algorithms, analytics tools, and emerging trends.
• Experience creating and managing content calendars and leading content strategy.
• Excellent copywriting, communication, and storytelling skills.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Creative mindset with a strong eye for visual storytelling and brand consistency.
• Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.

Preferred Qualifications:

• Experience in healthcare, aesthetics, beauty, wellness, or consumer services marketing.
• Experience coordinating influencer or creator partnerships.
• Familiarity with video editing, graphic design tools, and content creation platforms.
• Experience using social media management and analytics tools.

Compensation is market-competitive and will be based on experience. Benefits include vacation, healthcare, vision, dental, 401k, performance-based incentives, parental leave, and discounts on skincare products and services. Opportunity for hybrid working arrangement.

We’re building an inclusive work environment where we challenge each other to be our best and achieve extraordinary results. We welcome people of all backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and a great place to work. Come join our team at The Skin Center.