Overview
Position Title
Graphic Design and Digital Media Specialist
Non-Exempt
Responsible to
Chief Operations Executive
Education Requirements
High School Degree required, Associate degree in graphic design preferred
Work Experience
A minimum of two years of professional graphic design and production
Other Qualifications
- Must have the ability to work and relate well with people.
- Must have excellent computer skills with working knowledge of Word, Excel and PowerPoint
- Working knowledge of graphic designing software, specifically with a MAC computer.
- Required to have skills and abilities in the following areas: Page Maker, Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe Dreamweaver, Adobe After Effects, Adobe Acrobat and Adobe Flash.
- Must be well-versed in direct response mechanisms including direct marketing, digital campaigns and media campaigns.
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production and related fields.
- Must have the ability to handle sensitive issues with diplomacy and tact.
- Must have excellent communication skills, both written and verbal.
- Must be able to communicate effectively, verbally and written
- Must be flexible to work various hours.
- Must have a valid driver’s license
- Must be able to life and carry up to 40 lbs.
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Principal Functions
The graphic design and media specialist will design and produce high quality, professional media (print, web) to enhance communication with the general public and potential supporters.
Duties and Responsibilities
Design and produce media.
Research and make recommendations related to outside printing jobs. Manage the production schedule and quality control of both external and internal print jobs.
Maintain and operate within the Graphic/Marketing budgets, including pricing and promotional discounts
Develop the overall layout and production design for advertisements, brochures, magazines, corporate reports and any other layout requests.
Collaborate with Chief Operations Executive and other key staff to develop communications and social media strategy by maintaining an understanding of the current membership experience, program offerings an center-wide priorities and goals.
Craft the internal and external communications plan related to membership experience, program offerings and center-wide priorities.
Assist with the planning, designing and execution of marketing plans that increase membership sales revenue and revenue generated from the use of the Boston Kroc by outside groups.
Manage graphic design of internal and external marketing communication devices with The Salvation Army Boston Kroc Center staff and/or vendors.
Design website communication so that it is attractive, professional, integrated, and in keeping with Salvation Army standards.
Work with key staff to create and modify external and internal promotional print media including newsletters.
Modify images for onsite media screens and other Social Media Network sites.
Engage social media followers on a consistent basis and create more visibility for the Boston Kroc Center.
Increase social engagement by providing followers and community with weekly updates on all social media platforms including: Twitter, Facebook, Instagram, Blog and Hootsuite.
Maintenance of website and other digital social media platforms.
Research and development of graphics and typography related to digital media.
Provide department’s image graphics for promotional purposes.
Cataloguing and archiving of graphics and images.
Design layout of all products used as collateral.
Production of quarterly brochures.
Be aware of and follow all Salvation Army policies regarding graphic design standards as demonstrated in the Red Shield Toolkit (see attachment) – red shield logo, national tag lines, etc
Maintain equipment connected with this role with care, making recommendations for updates, replacements, and secure storage
Assume Manager on Duty (MOD) responsibilities when scheduled
Perform other related duties as directed.
The Salvation Army’s Mission Statement
The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
Miscellaneous
Flexibility and a cooperative spirit are crucial characteristics of the individual who holds this important position. The Salvation Army reserves the right to revise or change job duties and responsibilities as the need arises. It is expected that each employee will be familiar with The Salvation Army Handbook for Employees. Questions regarding its contents can be directed toward the Human Resource Department or Immediate Supervisor.
