e-Commerce - e-Commerce Advertising Specialist

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Ecommerce Paid Advertising Specialist
The Ecommerce Paid Advertising Specialist will lead and execute paid advertising campaigns across various platforms to drive traffic, sales, and brand visibility for our ecommerce business. The ideal candidate will have a strong background in paid media strategy, including paid search (PPC), paid social, display advertising, and retargeting efforts. You will work across teams to ensure that all campaigns align with business goals, delivering maximum ROI and sustained growth.

Key Responsibilities:

• Paid Advertising Strategy: Develop and execute comprehensive paid advertising strategies across key channels such as Google Ads, Facebook, Instagram, TikTok, and other relevant platforms to drive traffic and increase conversions.
• Campaign Management: Plan, launch, and manage paid search, display, social, and retargeting campaigns, ensuring that all campaigns are effectively targeting the right audiences with high-performing ads.
• Budget Allocation & Optimization: Oversee daily, weekly, and monthly ad spend and budget management, making real-time adjustments to optimize for performance and profitability.
• Audience Segmentation: Utilize customer data and insights to segment audiences and create targeted campaigns that drive engagement and conversion at all stages of the customer journey.
• A/B Testing & Performance Optimization: Continuously test and optimize ad copy, creatives, landing pages, and bidding strategies through A/B testing to improve overall ad performance and ROI.
• Analytics & Reporting: Regularly monitor, analyze, and report on campaign performance, providing insights into key metrics (e.g., CTR, CPC, CPA, ROAS) to senior leadership and making data-driven recommendations for ongoing improvements.
• Collaboration: Work closely with the Ecommerce, Creative, and Content teams to ensure ad creative aligns with overall brand messaging and product initiatives, and to ensure that landing pages and other assets are optimized for conversions.
• Market Research: Stay updated on the latest trends, tools, and best practices in ecommerce paid advertising, identifying new opportunities and optimizing existing strategies.
• Customer Journey Focus: Ensure paid advertising campaigns complement the broader customer experience by driving qualified leads and helping to move prospects through the sales funnel.

Requirements

• Bachelor’s degree in marketing, advertising; or equivalent combination of education and experience.
• 3-5 years’ experience in an ecommerce paid advertising, including experience with platforms like Google Ads, Facebook Ads, Instagram, YouTube and display networks
• DTC Ecommerce experience required
• Proven experience with budgeting, performance tracking, and optimizing campaigns for profitability
• Strong analytics skills with proficiency in Google Analytics, advertising platform reporting tools, and data interpretation.
• Knowledge of customer segmentation and customer journey mapping
• A Data-drive mindset with focus on testing, optimization and continuous improvement
• Should enjoy solving complex problems and are able to work independently
• Stay up-to-date on standards, best practices and current strategies
• Highly effective communication skills
• Possess strong organizational and time management skills
• Ability to write technical documentation & interpret business requirements
• Real-time problem-solving

Why work at Safariland?

At Safariland our colleagues are some of the best and brightest in the industry and we are seeking new team members who exhibit the diverse competencies that will drive The Safariland Group to even greater success while maintaining our culture of being a great place to work. We believe innovation drives winning performance and we constantly challenge ourselves to be the very best in every aspect of our business. We cultivate a work culture driven by our 4 core values; integrity, curiosity, excellence and empowerment and we want associates to be involved in their work and communities so they can achieve their highest level of wellbeing. That is why Safariland offers a comprehensive suite of benefits to promote health and financial security for eligible employees and their families.

Eligible employees are offered:

• Medical, dental & vision insurance
• 401(k) with company match
• Employer paid life insurance and AD&D
• Employer paid disability
• Wellness program
• Adoption assistance
• Tuition assistance
• Employee assistance program
• Work life balance
• Paid time off (PTO), sick leave and paid holidays throughout the calendar year (consistent with relevant state law and company policies)

The Safariland Group believes in the benefits of a diverse workforce and is committed to equal opportunity and affirmative actions. We pride ourselves on hiring and developing the best people, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law.

For those applicants with disabilities, if you require reasonable accommodation in searching for a job opening or submitting an application, please contact us by calling 888-469-6455.

All employment decisions are solely based on the applicant's qualifications as they relate to the requirements of the position.