What are the responsibilities and job description for the Area Sales Manager position at The Ryl Company™?
The Ryl Company is the parent company behind the fast-growing RTD beverage brand, Ryl Iced Tea. We’re a next-generation beverage company focused on delivering modern product attributes to today’s evolving consumers.
Say hello to the future of iced tea — and join us as we continue to innovate and grow. The company's mission is to help individuals "Rethink Your Liquids (RYL)" by providing clean, functional, and delicious drinks for an active lifestyle.
Ryl Tea is available nationwide, revolutionizing hydration with healthier and tastier options.
Position Summary:
The Area Sales Manager will play a key role in driving sales execution and retail growth across the Springfield VA territory. This person will be responsible for building strong retailer and distributor relationships, growing brand awareness, driving consumer engagement, and supporting sales efforts across key markets.
We're looking for a passionate sales leader with a hands-on, can-do attitude, ideally with experience in the CPG or food & beverage space. This role is based in Virginia in the Springfield area.
Key Responsibilities:
Deliver top-tier in-market execution and exceed performance KPIs.Conduct regular store visits to ensure proper execution of planograms, pricing, and display programs.
Achieve distribution, sales, and merchandising targets within assigned territoryOpen new doors and expand distribution within existing accounts
Drive customer retention and brand loyalty by executing compelling sales programs and retail programs.
Conduct Samplings
Attend trade shows & distributor events
Manage relationships with retailers, distributors, and key accounts to maximize sales opportunities
Attend distributor meetings, and scheduling time with distributors sales team in the trade
Ensuring distributors merchandising personnel adequately service accounts based on sales achieved and shelf/floor space obtained by ASM
Providing reports on day-to-day sales activities and results as required by Company, and providing necessary back-up to support sales and bonus programs objectives
Participate in weekly internal alignment calls.
Skills and Experiences:
Team Player
Proven track record of Sales Success
Sales and Territory Management
Experience with VIP/Karma is a plus
DSD Experience is a big plus
2-3 years in beverage or CPG experience is a plus
Background in sales, marketing, communications, or business
Strong communication and organizational skills
Ability to travel within the designated area
Benefits:
Base Compensation: $55,000 - $65,000 based on experience
Performance-based bonuses
Comprehensive Benefits package including health, dental and vision insurance
Car Allowance
Gas and toll reimbursements
Paid Vacation and Sick Time
Pay: $55,000.00 - $65,000.00 per year
Benefits:
401(k)
Health savings account
Paid time off
Work Location: In person
Salary : $55,000 - $65,000