Digital Marketing Coordinator

About The Rug Company

The Rug Company is recognized internationally as the leading name for contemporary handmade rugs. Combining exceptional quality with original design and flawless service, we use age-old weaving techniques to create rugs that are precious and unique. We are dedicated to creating luxury design, that is authentically crafted. Through using honestly sourced raw materials, we can ensure that each design will last for generations. Over the years, The Rug Company has collaborated with some of the world’s leading creatives, from esteemed fashion houses to profound artists – each designer bestows something unique. At the heart of the brand is our in-house studio, who pioneer each design with unparalleled expertise.

About the Role

As a Digital Marketing Coordinator, you will be responsible for executing The Rug Company's digital marketing plan and reporting on outcomes, with a focus on acquisition, retention, and engagement across both our B2B and B2C audiences.

The role spans all digital marketing channels — Social Media, Email Marketing, Paid Search, Paid Social, SEO and CRM and will play an active part in building new capabilities as the brand grows. You will work closely with internal teams and external agency partners, contributing to campaign execution, data-driven reporting, and continuous improvement across all touchpoints.

This role reports to the Digital & Ecommerce Manager and works closely with the Marketing and CRM teams.

Key Responsibilities

Social Media

• Support the planning and execution of organic social media content across key platforms (Instagram, Pinterest, LinkedIn, YouTube and others as relevant).
• Manage and grow The Rug Company's YouTube presence, coordinating video content planning, uploads, metadata optimization, and performance reporting.
• Engage with clients, designers and followers on social channels appropriately to build community and increase engagement on owned channels.
• Source, organize and manage rights and posting of all project imagery.
• Monitor social media performance, identify trends, and share insights to inform content and campaign strategy.
• Collaborate with the marketing team to review, and publish social content aligned with overall marketing calendar and channel rollout.
• Brief the creative team and align on brand standards for content needed across each channel.

Email Marketing & CRM

• Own the end-to-end build and deployment of email marketing campaigns and automated flows, ensuring best practices are maintained across all sends.
• Collaborate with CRM manager to monitor and manage data transfer into and out of the email marketing system, ensuring compliance with regulations.
• Manage a personalization tool for email, reporting on effectiveness and proposing improvements.
• Measure and report on email and automated flow performance, providing actionable insights for companywide reporting.

Paid Media & Agency Management

• Communicate with digital agencies managing Paid Social and Paid Search ensuring they have up-to-date creative assets, copy and performance feedback.
• Brief new creative requirements to internal teams and manage the approval process.
• Report on ad effectiveness to support a continuous test-and-learn approach.

SEO

• Leverage first- and third-party data to generate actionable insights for on-site SEO improvements, including copy and content opportunities.
• Liaise with internal stakeholders to identify and action key SEO priorities.
• Produce thorough SEO reporting through dashboards and ad hoc reports to support sprint planning and strategic decisions.

Data & Reporting

• Produce regular performance reports across all digital channels for internal stakeholders.
• Assist with data integration between new and existing systems to ensure customer expectations are met and best practice is maintained.

Cross-functional Collaboration

• Partner closely with marketing and creative teams on marketing initiatives and campaign rollout.
• Build relationships with sales teams, communicating digital initiatives and gathering feedback to ensure alignment.
• Support localized content for marketing by territory in cooperation with regional sales teams.
• Deputize for the Digital & Ecommerce Manager in their absence, making key decisions to keep time-sensitive projects moving.
• Assist the wider digital and marketing teams with ad hoc tasks as needed.

Qualifications

• 1–2 years of experience in digital marketing; a relevant degree or qualification in digital marketing or a related field is required.
• Hands-on experience in social media, email marketing, CRM, and SEO is essential.
• Highly numerate, comfortable with data and statistics, and proficient in Excel (including formulas and conditional formatting).
• Strong English literacy with a keen eye for copy errors.
• A fast learner with a proven track record of picking up new tools and platforms quickly.
• Well-organized, proactive, and able to work independently and use own initiative.
• Comfortable working in a rapidly evolving environment and open to taking on new responsibilities.
• Experience in luxury or interiors sectors is a bonus.
• Possess a strong aesthetic sensibility and understanding of luxury brand standards.

The Rug Company is an Equal Employment Opportunity Employer committed to inclusion and diversity.