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Automation Specialist

The Reynolds Company
Odessa, TX Full Time
POSTED ON 10/20/2026
AVAILABLE BEFORE 12/20/2026

Automation Specialist

 

General Position Summary

The Automation Specialist serve as domain experts around, but not limited to; programmable controllers (PLC/PAC), safety control systems, associated input/output (I/O) modules, industrial computers, human machine interface (HMI), Ethernet/IP networks, security products and the software required to interface with them including Studio 5000, FactoryTalk Historian, AssetCentre, TransactionManager, ThinManager, communications and analytics software.

Key Responsibilities

  • Serve as domain expert around Software and Controls business and continuously build competency around it and related products and solutions.

  • Pre-sales technical and commercial resource for customer and The Reynolds Company sales team for Software and Controls business.

  • Responsible for launching new and existing Software and Controls products and technologies to Reynolds Company sales team and customers. This includes product training, demonstration, competency, working with the marketing team, and target account identification with the sales team.

  • Provides selection and design advice for mainly Rockwell Automation products in common configurations and leverages the proper Rockwell Automation resources, as needed.

  • Able to differentiate products/solutions from competition and promote the differences as meaningful benefits to the customer.

  • Able to identify and demonstrate technology solutions for customer applications.

  • Responsible for developing and implementing the Software and Controls Business Plan for sales growth in conjunction with Rockwell Automation and Reynolds Company leadership and co-workers.

  • Work with Rockwell Automation’s Software and Controls Field Business Leads to provide feedback regarding target accounts and sales growth opportunities, technical and commercial information, new products, promotions, competition, and assistance when required.

  • Participate in account planning and sales strategy focusing on new customer acquisition and existing customer expansion.

Marketing & Sales Skills:

  • Be comfortable influencing customer on value of The Reynolds Company and Rockwell Automation solutions vs. competition.

  • Coordinate sales teaming efforts required to identify and close account conversions and target sales opportunities.

  • Able to motivate, support and lead inside and outside sales teams to proactively implement the business plan.

  • Strong presentation skills in group and individual situations.

  • Strong arbitration skills to effectively listen, communicate, and gain consensus.

  • Acts courageously by sharing viewpoints openly and directly with others, providing relevant and timely information and feedback, as required.

  • Seek out and embrace relevant perspectives when assessing a situation or deciding; demonstrate clear understanding of multiple viewpoints.

  • Able to analyze market conditions, develop an annual business plan and coordinate its implementation.

  • Able to administer and implement marketing, promotion programs, and product launches from Rockwell Automation product businesses.

  • Ability to understand market conditions, competitive forces, determine market share, and identify opportunities for growth.

 

Minimum Qualifications Requirements:

  • Bachelor of Science in Engineering –OR– equivalent combination of skills, experience, or education with

    • Studio 5000 programming experience with knowledge of Ethernet/IP is a must.

    • HMI, Industrial Computer and Visualization programming experience preferred.

    • Historian, dashboarding and analytics software.

    • Knowledge of CMMS and what an ERP system is.

    • Knowledge of electrical practices, and design considerations

    • Understanding of Motion Control systems is a plus.

    • Intermediate/advanced computer skills, specifically with Excel/Outlook/Word/CRM

  • 4 years of experience/knowledge of applying Rockwell Automation’s products or equivalent competitive solutions

  • Must have and maintain a valid driver’s license.

  • Demonstrates ability to work independently and be self-motivated.

  • Ability to travel regularly through assigned territory. Some overnight travel is required.

  • Experience with ERP and CRM business systems.

  • Ability to determine customer needs and to follow through on commitments.

  • Retain and convey a positive attitude in challenging circumstances.

  • Good technical writing & presentation skills with ability to present Rockwell Automation’s value proposition to mid / large size groups of customers (external and internal) both commercially and technically.

  • The ability to demonstrate strong interpersonal communication skills, multi-tasking, detail, and deadline oriented in a fast-paced environment, strong internal and external customer service skills.

 

EEO/AA/M/F/Vet/Disability Employer

The above statements are intended to describe the essential functions and related requirements of persons assigned to this job.  They are not intended as an exhaustive list of all job duties, responsibilities and requirements.

Salary.com Estimation for Automation Specialist in Odessa, TX
$71,752 to $90,942
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