What are the responsibilities and job description for the Director of Growth position at The Realest?
We’re building a category-defining business in the rapidly expanding collectibles landscape by fixing a broken system. The Realest provides the authentication and infrastructure that allow the world’s largest rights-holders across sports, music, and entertainment to own, protect, and monetize their physical IP.
We operate on-site at the biggest events in the world, partner with iconic teams, leagues, artists, and organizations, and deliver everything from record-setting, museum-grade artifacts to scalable manufactured products powered by storytelling, culture, and moments that matter.
What You’ll Own:Define and execute the company’s growth strategy across paid, organic, lifecycle, referral, influencer, and partner channels. Own the full customer funnel from acquisition through retention. Run structured testing to identify, learn from, and scale high-performing initiatives. Use automation and AI-driven tools to improve efficiency and return on investment.
Manage paid acquisition across platforms including Meta, Google, YouTube, TikTok, and emerging channels. Build creative testing and performance optimization frameworks. Own budgets, customer acquisition cost targets, and payback periods.
Manage email, SMS, and on-site personalization programs. Build and optimize lifecycle journeys, segmentation, and messaging to improve conversion, retention, and lifetime value. Partner with product and engineering teams to improve site performance and funnel conversion.
Lead influencer marketing and social media strategy. Build scalable processes for sourcing, onboarding, managing, and measuring creator performance. Collaborate with partners, teams, athletes, and creators to expand reach and amplify content.
Develop referral, affiliate, and partner-driven growth programs. Support co-marketing initiatives, launches, and key moments tied to partners and community engagement.
Define growth KPIs and reporting dashboards. Share performance insights and learnings with leadership. Hire, manage, and develop additional growth resources as the company scales.
- 6–10 years of experience in growth marketing, performance marketing, or a similar role.
- Proven experience leading paid acquisition and scaling growth in a modern, digital-first company.
- Comfortable being highly hands-on across channels, tools, and platforms.
- Strong understanding of funnels, lifecycle marketing, and conversion optimization.
- Familiar with leveraging AI and automation to improve marketing efficiency, experimentation, and ROI.
- Data-driven, but practical and fast-moving.
- Comfortable operating with autonomy and ambiguity.
- Excited to own outcomes, not just channels.
- Consistently pushes boundaries and finds new, creative, and unconventional ways to reach audiences.
- Motivated by impact, ownership, and building something meaningful.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Work From Home
- Wellness Resources
- Stock Option Plan