Marketing Director

About us

At the Public Restroom Company, We’re Known Throughout The Nation For Building Better Places to Go.

In fact, for over four decades, we have had an obsession with designing and building architecturally pleasing, safer, cleaner, odor-free, vandal-resistant, and longer-lasting public restrooms for: parks, marinas, beaches, water parks, campgrounds and transit stations.

While we jokingly say “We’re #1 in the #2 business“–the fact is, we’re 100 percent serious about building the absolute best public restrooms and related buildings for public spaces on the planet. In fact, no other manufacturer in America has a larger existing design library with plans for: public restrooms, showers, storage, concession stands, scorekeeper booths, laundry rooms, maintenance rooms, and so much more.

Our Mission and Vision

At Public Restroom Company, our mission is to design and build custom, innovative, and high-quality prefabricated buildings to deliver peace of mind and enrich communities.

Our vision is to improve communities by delivering better places to go.

What will this position do?

The Marketing Director is primarily responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth.

This role ensures the marketing team delivers measurable results by aligning campaigns, messaging, and market positioning with overall business objectives.

The Marketing Director will live and breathe our values of Passion for the work they do, Pro-Active in asking questions and seeking solutions, Partnership internally and externally, as well as a natural Problem Solver.

A Marketing Director's Top Three Priorities:

• Priority #1 - Develop and Execute Strategic Marketing Plans: The role centers on leading long-term, company-aligned marketing strategies that drive brand growth, product positioning, and market expansion.
• Priority #2 - Lead and Grow a High-Performing Marketing Team: Building and managing a results-driven, collaborative marketing team is essential.
• Priority #3 - Drive Demand Generation and Measure Marketing Impact: Ensure the marketing efforts generate measurable growth and support sales objectives.

What else will you do?

STRATEGIC PLANNING & LEADERSHIP

• Contribute to company-wide strategic planning and positioning initiatives.
• Serve as a key advisor to executive leadership on market trends and brand direction.

TEAM LEADERSHIP & MANAGEMENT

• Set clear goals, KPIs, and performance benchmarks for team members.
• Conduct regular coaching, performance reviews, and skill development initiatives.
• Foster a collaborative, innovative, and accountable team culture.

MARKET GROWTH & REPORTING

• Identify growth opportunities through market research, customer insights, and competitive analysis.
• Generate qualified leads through targeted marketing strategies and programs that align with company goals.
• Provide reporting on marketing KPIs such as lead generation, conversation rates, and campaign performance.

PRODUCT & CUSTOMER MARKETING

• Develop go-to-market strategies for new products, services, and features.
• Partner with internal teams to define value propositions and positioning.
• Oversee the creation of sales materials, case studies, and product content.

BRAND STRATEGY & COMMUNICATIONS

• Ensure consistent brand voice and visual identity across channels, campaigns, and content including internal content and marketing.
• Guide creative direction for all marketing assets, campaigns, and messaging.

DIGITAL MARKETING & CAMPAIGNS

• Drive growth through digital channels: SEO, SEM, email, paid social, and display.
• Manage lead generation, nurturing, and conversion strategies.
• Own the website, landing pages, and digital content experience.

BUDGET & RESOURCE MANAGEMENT

• Manage the marketing budget and prioritize initiatives based on ROI.
• Negotiate contracts and assess vendor performance to ensure alignment with goals.

Who are we looking for in this position?

IDEAL STRENGTHS

• Trait #1 - Strategic Thinker with Execution Discipline: This role is about turning strategy into measurable results which requires a big-picture thinker who can prioritize and execute.
• Trait #2 - Strong Leadership and Team Development Skills: This role must be able to build, mentor, and promote a high-performing team, while fostering a collaborative culture through goal setting, coaching and leading by example.
• Trait #3 - Data-Driven and Results-Oriented: This role needs someone who thrives on metrics and optimization through metrics and reporting tools with a focus on continuous improvement.

EDUCATION AND EXPERIENCE

• Minimum: Bachelor’s degree in Marketing, Business, Communication, or related field.
• Minimum: 5 years experience in marketing role with 3 years in a leadership capacity.
• Proven track record of developing and implementing successful marketing strategies and campaigns.

TECHNOLOGY EXPERIENCE

• Proficient with Microsoft Office Suite (Excel, Outlook)
• Preferred experience: Salesforce CRM, Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva or online creative platforms, Google Ads and Analytics

SKILLS

• Strong leadership skills with the ability to inspire and motivate teams.
• Excellent written and verbal communication skills.
• Analytical mindset with experience in marketing analytics, reporting and performance metrics.
• Ability to travel a few times a year to attend trade shows to stay current with market
• Must demonstrate high level of professionalism.

(Required Details)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands, stand, walk, bend, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer business equipment. Must be able to lift up 5-25 pounds on an irregular basis. The noise level in the work environment is usually low to mid level.

The overall nature of the position is sedentary requiring little physical effort and occasional light exertion. There is occasional exposure to environmental conditions such as heat, cold, and temperature changes.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

DISCLAIMER: Although the Company has attempted to describe this position accurately and thoroughly, the Company reserves the right to change the same, including to change, add to or subtract from the duties outlined, within the sole discretion of the Company, at any time, with or without advance notice.