What are the responsibilities and job description for the Leasing Manager position at The Prime Company?
Leasing Manager — Location: Manhattan, Kansas
Role Summary
We are looking for someone to lead our leasing operations at Prime Place Manhattan. The Leasing Manager drives occupancy and revenue for a student housing community by leading the leasing for the team, executing an annual pre-leasing strategy, and delivering a top-tier tour and customer experience for students, guarantors, and parents. This role blends sales leadership, marketing coordination, and data-driven pipeline management to meet or exceed leasing/renewal goals aligned to the academic calendar.
Key Responsibilities
1) Sales & Leasing Leadership
- Own the leasing funnel (lead → tour → application → approval → lease → move-in) and goal setting.
- Coach and schedule the leasing team; set tour standards, phone scripts, follow-up cadences, and closing tactics.
- Run pricing and concession playbooks with the PM/Owner guidance; update availability daily.
- Ensure accurate, timely data in the PMS/CRM (e.g., Entrata, Yardi, ResMan, Knock).
- Oversee roommate matching, bed-space assignments, waitlists, co-signer/guarantor workflows, renewals, and transfers.
2) Pre-Leasing & Renewals (Academic Calendar)
- Build and execute the pre-leasing plan with milestones (housing fairs, orientation, move-in, spring push, summer close).
- Launch tiered renewal campaigns (60/90/120-day) and “sign-sooner-save-more” pricing windows.
- Track renewals by unit/bed type; target at-risk cohorts (graduating, Greek life moves, study-abroad, commuters).
3) Marketing & Outreach
- Partner with marketing to manage ILS/GBP listings (pricing, availability, photos, specials) and reputation response (<48hrs).
- Coordinate campus outreach: housing office, athletics, Greek life, student orgs, international programs, and local employers.
- Plan/host resident events: housing fairs, model tours, open houses, pop-ups, tabling, and resident referral drives.
- Track digital KPIs: source mix, lead quality, CPL, and cost-per-lease; recommend reallocation based on performance.
4) Customer & Resident Experience
- Ensure tours (in-person/virtual) are consistent, fast, and memorable; maintain pristine models and route signage.
- Oversee move-in readiness with Ops; deliver parent/guarantor communication templates and FAQs.
- Collaborate with PM on service recovery for escalations; close feedback loops from reviews and surveys.
5) Operations & Compliance
- Maintain accurate leasing files, fair housing compliance, and document retention standards.
- Coordinate with screening vendors; ensure co-signer/guarantor requirements and deposit/fee policies are followed.
Produce weekly leasing and market reports; track competitor pricing, specials, occupancy, and new supply.
Qualifications
- 1–3 years in property leasing preferred but not required; student housing experience strongly preferred
- Prior team lead/lead leasing or assistant manager experience a plus
- Proficiency with PMS/CRM (Entrata), digital lead management, and basic Excel/Google Sheets
- Strong communication with students and parents/guarantors; public-facing presentation skills
- Fair Housing understanding; ability to work evenings/weekends during peak seasons
Competencies
- Sales coaching & accountability | Data-driven decision-making | Time management
- Event & outreach execution | Conflict resolution & service recovery | Cross-functional teamwork
Tools & Systems
- PMS/CRM: [Entrata.]
- Marketing/ILS: Apartments.com, Google Business Profile, Zillow, social platforms, email/SMS tools
- Reporting: Google Sheets/Excel dashboards; Canva/Adobe basics a plus
Physical/Work Requirements
- Frequent touring/walking the property and models; lifting marketing materials (≤25 lbs) as needed
- Flex schedule during housing fairs, orientations, move-ins, and renewal pushes
Compensation & Benefits
- Comp: Competitive Hourly Pay monthly/seasonal leasing bonuses tied to occupancy, velocity, and renewal goals
- Benefits: Medical/dental/vision, 401(k), PTO.
Job Type: Full-time
Pay: $19.00 - $25.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Work Location: In person
Salary : $19 - $25