What are the responsibilities and job description for the Director of Digital Marketing & Portfolio Growth position at The Premiere Group?
About Us
We empower companies we work with through substantial resources to foster long-term growth. And that empowerment comes from our people!
We're a team of skilled analysts, strategists, entrepreneurs, doers, thinkers, and creators, who are a support system for innovators. Each day is a little different and each idea brings new opportunities.
If you thrive in a fast-paced environment, are curious to a fault, and want to join a team atmosphere with people who have a can-do attitude, The Premiere Group is the place for you—where innovation meets excellence.
The Premiere Group is seeking an accomplished and visionary Director of Digital Marketing & Portfolio Growth to establish and lead the firm's overarching customer acquisition strategy and drive asset value across the entire portfolio of companies. Operating as a critical member of the centralized support leadership team, you will be accountable for setting the digital vision, allocating multi-million dollar budgets, and delivering demonstrable, portfolio-wide growth across diverse industries (e.g., Real Estate, Steel, Equipment, Construction).
This executive-level role demands superior strategic vision, deep operational rigor, and direct accountability for linking all marketing investments to the firm's core business and financial KPIs. You will own the full-funnel digital performance, mentor and lead a centralized team, pioneer new technologies (including advanced AI adoption), and integrate marketing strategy at the highest level of cross-functional and executive leadership.
Core Responsibilities
Strategic Leadership & Performance
We empower companies we work with through substantial resources to foster long-term growth. And that empowerment comes from our people!
We're a team of skilled analysts, strategists, entrepreneurs, doers, thinkers, and creators, who are a support system for innovators. Each day is a little different and each idea brings new opportunities.
If you thrive in a fast-paced environment, are curious to a fault, and want to join a team atmosphere with people who have a can-do attitude, The Premiere Group is the place for you—where innovation meets excellence.
The Premiere Group is seeking an accomplished and visionary Director of Digital Marketing & Portfolio Growth to establish and lead the firm's overarching customer acquisition strategy and drive asset value across the entire portfolio of companies. Operating as a critical member of the centralized support leadership team, you will be accountable for setting the digital vision, allocating multi-million dollar budgets, and delivering demonstrable, portfolio-wide growth across diverse industries (e.g., Real Estate, Steel, Equipment, Construction).
This executive-level role demands superior strategic vision, deep operational rigor, and direct accountability for linking all marketing investments to the firm's core business and financial KPIs. You will own the full-funnel digital performance, mentor and lead a centralized team, pioneer new technologies (including advanced AI adoption), and integrate marketing strategy at the highest level of cross-functional and executive leadership.
Core Responsibilities
Strategic Leadership & Performance
- Executive Strategy & Budget: Define the 3-5 year digital marketing roadmap and oversee the multi-million dollar budget across all paid, organic, and conversion channels. Direct the strategy, budget, and execution of all performance marketing campaigns (Google Ads, Meta Ads, LinkedIn) with a primary focus on maximizing Return on Ad Spend (ROAS) and optimizing the lifetime value (CLV) of all marketing-qualified leads (MQLs).
- Team & Functional Oversight: Build, mentor, and manage the centralized team of digital specialists and analysts, ensuring continuous skill development, operational excellence, and alignment with executive priorities.
- Advanced SEO & Asset Value: Establish the organic growth and content strategy, overseeing in-depth keyword research, competitive strategy, and technical SEO governance to significantly increase the flow of high-intent, qualified organic traffic and directly influence asset valuations.
- Conversion Rate Optimization (CRO) Governance: Pioneer a test-and-learn culture, directing all efforts related to A/B testing, landing page design, and lead capture form efficacy to maximize conversion rates across all portfolio entities.
- Brand Voice & Messaging Authority: Oversee the development of conversion-focused, on-brand copy for all digital assets, ensuring unified messaging and optimal lead capture pathways that serve diverse industry needs.
- P&L-Oriented Reporting: Establish the strategic reporting framework, utilizing advanced tools (Google Analytics 4, Search Console, proprietary dashboards) to construct clear, regular reports demonstrating the P&L impact of all digital initiatives on key business metrics (CLV, ROAS, Customer Acquisition Cost, EBITDA contribution).
- C-Suite Insight & Accountability: Translate complex performance data into actionable, high-impact recommendations for executive leadership and internal stakeholders. Provide transparent accountability for lead volume, quality, cost efficiency, and sales hand-off performance across the portfolio.
- AI & MarTech Strategy: Define and lead the adoption of MarTech tools and advanced AI/ML capabilities to optimize media buying, personalize customer journeys, accelerate content strategy, and ensure the centralized function operates at a competitive technological advantage.
- Executive Alignment: Partner closely with C-level executives (COO, CFO) and the Operations, Sales, and Finance leads within the portfolio to ensure marketing strategies are fully integrated with business development, financial forecasts, and long-term M&A goals.
- Experience: 7 years of demonstrable experience in hands-on digital marketing roles, including a minimum of 3 years in a leadership, management, or senior-level strategic role with quantifiable results in:
- Directing multi-million dollar paid ad management across major platforms (Google Ads, Meta Ads, LinkedIn).
- Developing and executing high-impact Search Engine Optimization (SEO) and organic growth strategies.
- Overseeing conversion-focused content strategy and copywriting.
- Skills & Attributes:
- Executive Strategic Acumen: Proven ability to interpret complex financial and performance data, translate it into high-level strategic directives, and manage budgets to maximize ROI.
- Leadership & Mentorship: Exceptional ability to build, manage, and scale a high-performing centralized team while driving a culture of accountability and innovation.
- Technical Governance: Expertise with enterprise-level marketing tools, including Google Analytics 4, Search Console, sophisticated ad platforms, and advanced SEO tools (e.g., SEMrush, Ahrefs).
- Cross-Portfolio Collaboration: Mandatory requirement for superior cross-functional and executive communication skills necessary for aligning diverse business unit goals.
- Health Coverage: Comprehensive medical, dental, and vision plans. Also offers a Health Saving Account (HSA) with employer contribution and Health Payment Account (HPA).
- Retirement: Safe Harbor 401(k) plan with a dedicated wealth advisor.
- Wellness/Ancillary: Includes supplemental benefits including Accident, Critical Illness, Short-Term Disability and employer-paid Life Insurance. Gym allowance and other health initiative programming.