What are the responsibilities and job description for the Social Media Specialist position at The Power Group?
Social Media Specialist
2-4 years of social media/PR agency experience
Location: Dallas, TX (Hybrid)
REMOTE EMPLOYMENT NOT ACCEPTED - MUST BE IN DALLAS OR WILLING TO RELOCATE
What You’ll Do
A Social Media Specialist at The Power Group leads the day-to-day management and execution of social media programs across assigned client accounts. This role serves as the primary point of contact for clients, owning communication, content execution, and plan management while collaborating with internal teams on strategy and creative development. The ideal candidate is creative, fast-paced and able to provide leadership and direction for account team members and clients. This individual is both strategic and hands-on—capable of managing client relationships, executing campaigns, contributing to content ideation and staying ahead of trends to drive strong performance across platforms.
Responsibilities
- Crafts and edits high-quality written social media content calendars
- Shoot iPhone photo and video content for clients
- Edit photo and video footage, creates unique Reels and TikToks
- Helps outline tactics for quarterly social plans
- Keeps team informed of what’s new in social media and digital
- Researches and understands local and national influencers
- Conducts influencer outreach for strategic social media accounts
- Monitors and tracks influencer coverage to include in client quarterly reports; oversees development of final report
- Provides mentorship, support and coaching to Social Media Coordinators, AACs and interns
What You'll Bring
- A minimum of two years of relevant experience in social media, digital marketing and/or related fields including, advertising and communications
- Agency experience is preferred
- A bachelor’s degree in marketing, communications or advertising (or other related field)
- Experience with Rella and MoDash tools are a plus
- Experience managing client relationships and leading day-to-day account execution
- Experience with food & beverage, nonprofit and/or consumer brands preferred
- Experience executing paid social campaigns preferred
What Success Looks Like
- Strong client relationships and consistent, proactive communication
- Successful execution of social media plans aligned with client goals
- High-quality, on-brand content and messaging across platforms
- Growth in engagement, reach and overall social performance
- Timely delivery of content, campaigns and reporting
- Positive client and internal team feedback
- Exercises the company’s core values: Do The Right Thing, Win Together and Create Connection and Joy
Why The Power Group
We’re not a “churn and burn” agency. We’re a close-knit team that values curiosity, kindness, and accountability. We work hard, laugh often, and celebrate wins together, from major media hits to small personal milestones.
At The Power Group, you’ll find:
- Purpose-driven work with clients who are shaping industries and communities.
- Hybrid flexibility because we believe great work can happen anywhere with trust and communication and allow team members to work from home Monday and Friday.
- Flexible PTO policy 5 paid sick days
- Generous holiday schedule including 2 weeks of remote work in December
- Paid 3-month maternity leave
- Dog-friendly office space
- Cell phone reimbursement
- 401k match program up to 5%
- Vision, dental and health insurance options
- A voice at the table; as part of the leadership team, your perspective shapes our future.