What are the responsibilities and job description for the Social Media Manager position at The Porter's Daughter?
Company Description
The Porter’s Daughter is a women-owned consignment brand focused on evolving personal style through sustainability. We encourage women to consign items they no longer need while exploring meticulously curated secondhand pieces. Our mission is to promote thoughtful and intentional fashion choices, offering a platform for sharing great style and meaningful connections. At The Porter’s Daughter, we believe in empowering individuals through sustainable fashion and shared stories.
Role Description
This is a contract hybrid role for a Social Media Manager based in Hattiesburg, MS, with the flexibility to work remotely for part of the time. The Social Media Manager will oversee content creation, scheduling, and strategy across various social media platforms. This role includes responsibilities for audience engagement, social media optimization (SMO), and crafting communication materials that align with the brand’s voice and sustainability mission. The individual will also analyze performance metrics to enhance engagement and grow the brand's online presence.
Qualifications
- Strong skills in Social Media Marketing and Social Media Optimization (SMO)
- Proficiency in developing Content Strategies and crafting engaging content
- Excellent Communication and Writing skills
- Experience in analyzing social media metrics and implementing optimization strategies
- Familiarity with brand building and audience engagement
- Ability to work independently and in a hybrid work setting
- Prior experience managing social media for a fashion or lifestyle brand is a plus
- Bachelor's degree in Marketing, Communications, or a related field is preferred