DESCRIPTION

Programming and Marketing Manager

The Play Group Theatre | White Plains, NY

About The Play Group Theatre

The Play Group Theatre (PGT) is a nonprofit theatre in downtown White Plains that has been a creative home for young artists since 1995. PGT has served thousands of students through classes, school residencies, summer camps and performance programs in its state of the art facility. It's known for artistic rigor, student centered teaching and a community where every young person belongs.

The Role

PGT is entering a period of growth, and this role leads it. The Programming and Marketing Manager builds PGT's education programs, brings in the students and families who fill them and tells PGT's story across the region. You'll have real room to innovate and help shape the voice of a beloved cultural organization.

About 60% of the role focuses on programs and partnerships and about 40% on marketing and communications. You'll report to the Executive Director and work closely with the Artistic Director and the operations and production teams. Teaching isn't part of the role, but you'll be on site during programming, including some evenings and weekends.

Location: On site at PGT’s facility in downtown White Plains, NY

Schedule: Full time, exempt; some evenings and weekends during programming

What You'll Do

Programs and Growth

• Grow enrollment and revenue across on site classes, summer camps, in school residencies and special projects

• Develop and launch new programs

• Oversee program scheduling, registration and logistics

• Support PGT's teaching artists and ensure consistent, high quality instruction across programs

• Manage the education budget in partnership with the Operations Manager and Artistic Director

• Track program outcomes and family feedback and use them to strengthen programs

Partnerships and Community Engagement

• Serve as the primary contact for partner schools and community organizations, including program design and contracts

• Build new partnerships that expand access, including PGT's Sensory Friendly Performances and Arts in Education program

• Engage PGT's broader community of families, alumni, local businesses and civic leaders

Marketing and Communications

• Plan and execute year round campaigns for classes, camps, productions and events

• Manage PGT's social media, email marketing and website content

• Design compelling visual and written content and maintain a consistent brand

• Produce digital and print advertising, flyers, posters and playbills

• Oversee student interns who contribute to content creation

• Manage press releases and local media relations

• Track marketing performance and refine strategy based on results

Fundraising and Reporting

• Provide program data, impact stories and written content for grant proposals, reports and donor communications

• Share regular program updates with staff, the board and funders

Who You Are

You're a values driven leader who believes theatre can change young lives. You advocate for young people, build trust with families and colleagues and turn ideas into action with care. You thrive in a creative, busy building full of kids and bring warmth, energy and follow through to everything you do.

What You Bring

Required

• Five or more years of combined experience in arts education program management and marketing, with meaningful experience in both

• A proven record of growing enrollment, participation or revenue

• Experience building and sustaining school or community partnerships

• Hands on experience managing social media and email marketing

• Strong graphic design and writing skills, with proficiency in Canva or similar design tools

• Experience managing a program or departmental budget

• A demonstrated commitment to equity, inclusion and accessible arts programming

• Excellent organization and the ability to manage multiple priorities in a busy, kid filled environment

Preferred

• Experience as a teaching artist or classroom educator

• Understanding of youth theatre best practices

• Grant writing experience

• Familiarity with Westchester's schools and cultural community

• Experience with Constant Contact, Buffer, website editing or video editing

• Bachelor's degree or equivalent experience; an advanced degree in arts administration or arts education is a plus

Compensation and Benefits

The salary range for this full time, exempt position is $66,500 to $75,000, based on experience. Benefits include:

• Generous paid time off and holidays

• Health insurance

• Long term disability insurance

• Optional SIMPLE IRA retirement plan

• Free tuition for children of staff in all on site PGT programs, including summer camps

Our Commitment to Inclusion

Inclusion is a core value at PGT for students, staff and audiences alike. We are committed to building a space where everyone who walks through our doors is, and feels, valued and respected. We encourage applicants from all backgrounds to apply.

The Play Group Theatre is an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, national origin, citizenship or immigration status, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, predisposing genetic characteristics, marital or familial status, military or veteran status, domestic violence victim status, arrest or conviction record, reproductive health decision making or any other status protected by federal, state or local law.

If you need a reasonable accommodation to apply or interview, please contact [email protected].

Employment is contingent on a satisfactory background check following a conditional offer.

How to Apply

Please send your resume, a cover letter and two to three samples of relevant work to [email protected] with the subject line Programming and Marketing Manager Application.

SALARY

$66,500.00 – $75,000.00 per year