Marketing Intern

Company Description

The Plastek Group is a global leader in the manufacturing of plastic packaging for industries such as Personal Care, Home Care, Food & Beverage, Cosmetics, and Pharmaceuticals. With expertise in industrial design, product and package development, mold creation, injection molding processes, and advanced assembly, The Plastek Group drives innovation to meet diverse customer needs. The company continually invests in state-of-the-art technology to ensure its solutions keep clients ahead in competitive markets. Located in Erie, PA, The Plastek Group stands at the forefront of cutting-edge manufacturing and design practices.

Ideal Team Member: An enthusiastic and creative individual with an educational background, hands on experience, and a career interest in such areas as:

• Branding Presence & Awareness Strategies
• Story Boarding/Curating Material & Creating Final Content
• Graphic Design/Photography/Videography
• Professional Writing/Journalism/Interviewing & Research
• Digital Marketing: Omnichannel- TV, Radio, SEM, SEO, Print
• Company History: Research, Collection, Creation, Cataloging, Archiving, Exhibiting, etc. 

Qualifications Preferred:

• Onsite Workspace at 2425 w. 23^rd Street, Erie, PA 16506. 2^nd Floor
• Available

o   Immediate Spring through Summer

o   Potential Summer, Fall, and/or Winter

o   A minimum of

-  3 days a week for 8 hours a day, (24 hours) (T, W, TH) (9am-5pm)

-  or 5 days a week for 4 to 6 hours a day, (20-30 hours) (Mon-Fri) (9am-4pm)

o   Or a maximum of

- 5 days a week for 8 hours a day, (40 hours) (Mon-Fri) (9am-5pm)

 Education:

o   Marketing Curriculum

o   Students in a semester 3 through 8. Sophomore, Junior, or Senior.

Proficient Knowledge of, and current skillsets in the following :

o   Creative Tools: Canva, Adobe (acrobat, illustrator, photoshop, etc.)

o   Microsoft Suite: Word, Power Point, Publisher, Excel

o   Virtual Meeting Platforms: Microsoft Teams, Zoom

o   Historian Databases: PastPerfect, Artwork Archive *(preferred but not required)

o   Writing & Submitting Press Releases

o   CRMs: SAP Sales Cloud C4C

o   Survey Monkey

o   HTML

o   Use of CYMK, RGB, Pantone Colors.

o   Use of PNG, SVG, MP3, MP4, PDF, etc. Files

2026 Project Outlook: May include, but not limited to,

• Assist with managing, organizing, preparing/presenting marketing data, analytics, and reporting.
• Promote Plastek and increase public awareness: Internal community, external community, B2B networks.
• Refresh and manage advertising scripts for various channels, audiences.
• Create, refresh, update and maintain sales support media, tools, materials, etc.
• Research, propose, and/or support new & current customer retention strategies.
• Assist with editorial needs for Plastek’s external and internal newsletters, blog posts, and social media pages.
• Evaluating, curating, and creating various audience target groups for e-newsletter & marketing distributions.
• Manage follow up communications in collecting, and/or submitting items for project deadlines.
• Research, collect, catalog, archive, track, and report “Plastek in the media”
• Assist with preservation of the history and story of The Plastek Group. Collaborate, research, collect, create, catalog, archive, exhibit, etc. Create a mixed media library of our company and the Plastek Family legacy, for generations past, and to come. Proactively assist in preparing for potential plans for Plastek’s 75^th anniversary in 2027.

Cross Benefits of fulfilling this position:

• Providing Mutually Beneficial Information.
• Open Communication between Regions & Demographics.
•  Benefit Gains by Target Audiences (Internally & Externally.)
• Real Case Studies & Experience.
• Makes Room for Teams to Consider More, and Broader Marketing Opportunities & Strategies.
• Potential Opportunity for Intern –to- Full Time Hire Position.

Internship Program Deliverables Provided by The Plastek Group

• Provide a professional setting for Intern/student to practice and implement strategies & techniques learned in the classroom with open consideration & minimal risk.
• Provide an experience to support a company on a large scale. – Multi regions, teams, departments, operations. . . Global, Tooling, Engineering, Design, Manufacturing, Human Resources, Environmental Health & Safety, and Community.
• Observe B2B relationships, E-Commerce.
• Provide opportunities to analyze and report on data from current & past campaigns, and practice ROI initiatives, strategies, and outcomes.
• Observe, Experience, and Identify level of needs for internal working relationships for success.
• Provide a strong opportunity for Intern to expand Plastek’s press release content & distribution.