What are the responsibilities and job description for the Director of Marketing position at The People Brand?
We’re seeking an experienced and visionary Head of Brand Marketing to lead the evolution of our brand. This is a high-impact leadership role responsible for shaping and executing our brand strategy across all consumer touch points. The ideal candidate is equal parts strategic thinker, creative storyteller, and team leader—someone who can translate brand purpose into compelling campaigns that drive awareness, engagement, and growth.Key Responsibilities:• Brand Leadership: Develop and lead the overall brand strategy, ensuring consistency and clarity across all channels—digital, social, retail, wholesale, and experiential.• Integrated Marketing Campaigns: Concept, plan, and execute seasonal brand campaigns thatalign with key product launches and business goals.• Creative Direction: Collaborate with internal and external creative teams to maintain and evolvethe brand’s visual identity and voice.• Team Management: Lead and inspire a small but mighty brand team, fostering a culture ofcreativity, collaboration, and accountability.• Cross-Functional Collaboration: Partner closely with Product, Sales, eCommerce, and Executive leadership to bring brand stories to life across the customer journey.• Consumer Insight & Trend Analysis: Leverage market data and consumer insights to inform brand decisions, positioning, and campaign development.• Agency & Partner Oversight: Manage relationships with creative agencies, production partners,and freelancers to ensure high-quality and on-brand output.• Content & Social Strategy: Oversee the development of compelling content for social media,email, and digital platforms that engages our community and amplifies brand reach.• Budget & KPI Management: Own the brand marketing budget and track performance against key brand health metrics and campaign KPIs.Qualifications:• 8 years of experience in brand marketing, with at least 3 years in a leadership role.• Strong background in lifestyle, footwear, apparel, or consumer brands preferred.• Proven success leading integrated marketing campaigns from concept to execution.• Deep understanding of digital and social media landscapes.• Experience managing and mentoring creative teams.• A collaborative and agile mindset with excellent communication skills.• Passion for creativity, storytelling, and building purpose-driven brands.What We Offer:• Competitive salary and comprehensive benefits package.• Opportunities for professional growth and development.• A collaborative and innovative work environment.• The chance to play a key role in shaping the future of a dynamic and growing brand.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Salary : $140,000 - $160,000