What are the responsibilities and job description for the Part Time - Pullo Center - Digital Marketing Specialist position at The Pennsylvania State University?
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JOB DESCRIPTION AND POSITION REQUIREMENTS
The Pullo Family Performing Arts Center is seeking a creative storyteller and conceptual thinker to fill the role ofpart-time Digital Marketing Specialist.
This candidate will be responsible for day-to-day written and visual social media content creation and management that aligns with the performing arts center's strategic goals.This role oversees the Pullo Center social media channels and website.
The Digital Marketing Specialist plays a key role in the success of Pullo Center performances, ensuring the events are well promoted/publicized to maximize ticket sales.
This opening will typically work in-person 20-25 hours per week, with a basic schedule determined by the employee and supervisor; however, there will need to be flexibility when responsibilities for events and performances require hours outside the norm.
The person in this role must be a self-motivated and detail-oriented team player, willing to work collaboratively with departments across the venue as well as throughout the community.
Job Duties- Oversee, draft, develop, and edit content for digital platforms, including social media, newsletters, email blasts and website.
- Create and implement a dynamic content calendar in partnership with Pullo Director and marketing team.
- Monitor channel analytics and stay abreast of trends, tools and best practices for event promotion.
- Ensure email communications and website are accessible, on-brand, and consistent with organizational voice and design standards.
- Knowledge of social media platforms, best practices, scheduling tools and analytics, as well as the ability tocreate innovative and engaging content.
- Solid photo/video-taking and editing skills, including visual content creation.
- Working knowledge of and experience with platforms such as Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat, Express), Canva, Hootsuite, Microsoft 365 (Outlook, Teams, Forms, Planner).
- Writing for both marketing and public relations (requires willingness to become proficient with the Penn State Brand Book, Chicago Manual of Style, and AP Stylebook).
- Proven ability to develop comprehensive communication plans for diverse audiences, to include a social media plan/content calendar and news schedule, as well as identifying avenues for internal and external storytelling.
- Monitor key performance indicators and metrics to evaluate the impact and effectiveness of communicationstrategies/initiatives anduse data analysis to refine communication approaches.
- Basic web content management
- Strong organizational skills and the ability to multi-task and prioritize, while also being comfortable in a fast-paced environment.
- A positive outlook, tempered with a sense of humor, and a commitment to representing Penn State York within the community.
- This role is a great option for someone who is looking for a rewarding part-time position with flexible hours.
- A Bachelor's degree in communications, public relations or a related field is a plus, but a combination of education and/or experience will be considered.
This is a part-time, limited-term opening, funded through June 30, 2027. Regular in-person presence is an essential function of this role.
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
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Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
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Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.