What are the responsibilities and job description for the Marketing Operations Specialist, Penn State Alumni Association position at The Pennsylvania State University?
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Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, seeNotice to Out of State Applicants.
POSITION SPECIFICS
Penn State is currently seeking aMarketing Operations Specialist to lead the architecture and implementation of digital marketing programs and provide market research capabilities to support the association's mission ofconnecting alumni to the University and to each other, provide valued services to members, and support the University's mission of teaching, research, and service.As a member of the Division of Development and Alumni Relations, you can play an integral role in Penn State's future and contribute to one of the most successful fundraising and alumni relations operations in the country.
ReportingtotheExecutive Director of Marketing and Operationsandworking closely withteams across the divisionas well as other partners, thisMarketing Operations Specialistwill:
Develop an understanding of the Penn State Alumni Association's target audiences and their engagement/membership journey, becoming the subject-matter expert in how toleverageavailable data to drive effective marketing and engagementstrategies;
Articulate Penn State's needs, ambitions, and values through excellent informal and formalcommunications;
Understand University disparate data systems and work closely with team members throughout the division to extract, integrate, and report on data to support audience segmentation, targeted outreach, trend analysis, anddecision-making;
Represent the alumni association's data function by serving as a key stakeholder in data governance, and in planning and execution for futureinitiatives;
Manage and optimize the association's Marketing Automation function including architecting and implementing data-driven multidimensional campaigns and customer journeys to support association wide engagementefforts;
Develop andmaintainprocesses and actionable reporting solutions to track association activities including constituent engagement and channeleffectiveness;
Manage market research projects including preparing research plans,establishingtimelines, managing research project budgets, managing vendors, coordinating data collection and entry, preparing written reports, giving presentations, and developingappropriate researchmethodologies;
The successful candidate will have:
passion for data analysis including data exploration, problem solving, and driving data-drivendecisions;
experience in the creation of personalized marketingexperiences;
a solid understanding of marketingautomation;
professional experience with a variety of marketing solutions including sophisticated email platforms, marketing automation systems, web content management systems, CRM's, event management platforms, and digital asset managementsystems;
Strong attention todetail;
creative problemsolving;
ability toestablishand manage multiple priorities, and drive simultaneous projects tocompletion;
Exemplary interpersonal and communicationskills;
strong process,dataand analytical skills that can support engagement workflow andproductivity;
The ability to create andmaintainan inclusive and respectful environment for all students andcolleagues;
A proven abilityto self-motivate and work both independently and as part of ateam;
A commitment to professional development, learning, and beingmentored;
Experience with Salesforce, Salesforce Marketing Cloud, and Salesforce Engagement Cloud are highly desirable.
DDAR is supportive of flexible work arrangements when aligned with the ability to meet the needs of the unit and the essential duties of the position. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.
MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
If filled as Marketing Strategist - Senior Professional, this position requires: Bachelor's Degree 6 years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None If filled as Marketing Strategist - Advanced Professional, this position requires: Bachelor's Degree 3 years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: NonePenn State's Division of Development and Alumni Relations
If you believe in the power of higher education-and philanthropy-to shape the public good, you'll excel right here in Penn State's Division of Development and Alumni Relations (DDAR). Our organization includes more than 500 professionals engaging a community of more than 800,000 alumni who believe in the power of giving back. Across our interdisciplinary teams of fundraisers, alumni relations professionals, communicators, event planners, financial experts, and more, there is a place for you to make a difference in the lives of students and faculty while taking your own career to new heights. Learn more about us at raise.psu.edu and explore the success of our most recent campaign at greaterpennstate.psu.edu.
Building a Career and a Life at Penn State
Across all campuses and an online World Campus, our 100,000 students and 17,000 faculty and staff know the real measure of success goes beyond the classroom-it's the positive impact made on communities across the globe. Penn State consistently ranks among the top academic and research universities in the world: psu.edu/this-is-penn-state/facts-and-rankings
This position is based at the University Park campus, located in State College, Pennsylvania. State College is ranked among the lowest-stress and safest small cities in the country, with excellent public schools, beautiful parks and other natural assets, and a broad range of cultural and athletic events and venues: statecollegepa.us and statecollege.com
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position, including all possible grades, is $65,508.00 - $108,444.00.Salary Structure - Information on Penn State's salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.Federal Contractors Labor Law Poster
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Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Salary : $65,508 - $108,444