What are the responsibilities and job description for the Marketing Intern position at The Pennsylvania Horticultural Society?
The Pennsylvania Horticultural Society (PHS) seeks a part-time Digital Marketing Intern to work closely with the Digital Content Manager on content creation and digital marketing initiatives with a focus on email marketing and SEO. This internship runs from June - August 2026 with flexible scheduling to accommodate academic commitments. The intern must be available 24 hours a week.
This position will receive a total stipend of $1,500, payable in 3 payments, on the condition that the student must receive college credit for the internship.
Essential Functions
- Assistin executing PHS’s digital marketing strategy to support brand awareness, audience engagement, and lead generation.
- Write and edit content for the PHS blog, website pages,andemail campaignswith a focus on SEO best practices.
- Conduct keyword research and collaborate on content calendars to ensure optimized, audience-driven content.
- Support SEO efforts including on-page optimization, meta descriptions, internal linking, and content audits.
- Interviewsubject matter experts and community partners to gather stories and develop engaging content.
- Assist in email marketing efforts by drafting and sending email campaigns throughMailChimp.
- Work within a Content Management System (CMS) to publish and update website content.
- Research and selectappropriate imagesand digital assets using Canto, PHS’s digital asset management system.
- Review analytics reports and support content performance tracking (Google Analytics, email reports, etc.).
- Contribute to marketing activities for major PHS initiatives including thePop UpGardens, Meadowbrook Farm,the Philadelphia Flower Show,and ongoingcampaign promotions.
Education, Experience and Skills Required
- Currentlypursuing a degree in Marketing, Communications, Journalism, or related field.
- Rising Junior or Senior preferred.
- Strong writing, editing, and proofreading skills with a keen attention to detail.
- Interest or experience in SEO and content marketing (coursework, projects, or self-taught knowledge welcomed).
- Proficiencyin Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
- Familiarity with email marketing platforms, project management software,andCMS systems is a plus.
- Ability to manage multiple projects, prioritize tasks effectively, and solve problems in real time.
- Comfortable conducting interviews and translating information into engaging content.
- Creative, organized, and flexible with a collaborative mindset.
- Interest in horticulture, community engagement,or nonprofit workis a plus.
TO APPLY:
Please provide a cover letter, resume, and (2) writing samples that are not term papers.
Please no telephone or walk-in inquiries. EOE. Only those chosen for an interview will be contacted.
Salary : $1,500