What are the responsibilities and job description for the Digital Advertising Manager position at The Paw Wash?
Job Overview
We are seeking a highly skilled and innovative Digital Advertising Manager to lead our online marketing efforts. This role requires a strategic thinker with expertise in digital marketing channels, analytics, and content creation to drive brand awareness, engagement, and conversions. The ideal candidate will have a strong background in SEO, SEM, social media marketing, and performance marketing, with the ability to manage multiple campaigns across various platforms. This is an exciting opportunity for a results-oriented professional passionate about leveraging digital tools to achieve business growth.
About Us:
I’m looking to bring on someone to take on the role of advertising and marketing for my small businesses including The Paw Wash Grooming Salon, The Hydrant Dirty Soda Shop, and my Wedding Photography business.
This person will help manage social media, create engaging content, and come up with new marketing ideas to bring in more business and keep our brands fresh, exciting, and connected to the community.
If you’re creative, motivated, and love combining visuals with storytelling, this is an incredible opportunity to grow with multiple fun, local brands.
Position Overview:
This role is perfect for someone who loves storytelling through photos, videos, and creative design. You’ll help plan, design, and execute marketing content for three unique brands from adorable pet transformations to irresistible soda creations and elegant wedding photography.
You’ll work closely with ownership to develop strategies that grow our audience, increase engagement, and build lasting customer relationships both online and in person.
Key Responsibilities:
- Create, schedule, and manage engaging social media content (Instagram, Facebook, TikTok, etc.) across all brands
- Capture and edit photos and videos for marketing, events, and promotions
- Design graphics, flyers, and promotional materials
- Assist in planning seasonal promotions, local events, and advertising campaigns
- Write creative captions and ad copy that reflect each brand’s personality
- Track engagement and analyze results to improve marketing efforts
- Collaborate directly with ownership to brainstorm and implement new ideas
What We’re Looking For:
- Strong understanding of social media platforms and trends
- Creative mindset with basic photography, videography, or design experience (Canva, CapCut, or similar tools)
- Excellent writing and communication skills
- Organized, self-driven, and reliable
- Comfortable working on-site and occasionally off-site for photos or events
- Prior marketing or content creation experience preferred but not required
Schedule & Compensation:
- Part-time: 4–24 hours per week
- Flexible scheduling (some remote work possible)
- Hourly pay based on experience
- Employee discounts at The Paw Wash & The Hydrant Dirty Soda Shop
- Opportunities for creative input and long-term growth across multiple brands
Job Type: Part-time
Pay: $17.00 - $19.00 per hour
Expected hours: 4 – 24 per week
Benefits:
- Paid time off
Work Location: In person
Salary : $17 - $19