What are the responsibilities and job description for the General Manager position at The NOW?
Come join our team at The NOW Massage in Long Beach in the amazing 2nd & PCH shopping center. If you are an experienced manager looking for a positive, inspiring work environment with a community-minded culture and growth opportunities, we would love to hear from you!The NOW massage boutique was founded on the principle that self-care is a necessity not a luxury. Designed to serve as an oasis from today’s fast paced digital society, our goal is to offer high-quality, affordable massage services in an inspired setting. We are extremely proud of The NOW Long Beach’s culture of positivity, respect, and teamwork. Please take a look at our reviews on Google and Yelp!ABOUT THE ROLEThe General Manager is responsible for overseeing and mentoring of the Experience Guides (Front Desk), Massage Therapists, and leadership teams while maintaining seamless operations of the business, top-level guest experience, and revenue & cost optimization. We’re looking for an individual who can inspire the team, act with a sense of urgency and maintain a culture of exceptional service. The GM will work closely with the Director of Operations (who previously was the Long Beach GM) and franchise owners, who are engaged in the business full-time.The General Manager serves as an ambassador of The NOW's vision, ensuring that every guest experience reflects our Brand Truths: LIVE IN THE NOW, KINDNESS IS MAGIC, CARE FOR THOSE WHO CARE FOR OTHERS, AUTHENTICITY ALWAYSRESPONSIBILITIESThe General Manager is responsible for boutique operations and will be tasked with leading the team to achieve KPI goals, including massage therapist hours, membership conversion and schedule optimization. While we do not have an aggressive sales model, the right person will still need to excel in \selling;\ ideas, policies, products, and services within the boutique team and to our members and guests. The fast-paced, results-oriented environment demands quick adaptability and the skill to motivate others to adjust to business challenges and achieve organizational goals.The ideal candidate will:Work with ownership on the recruitment, hiring and continuous development of the team, both Front Desk and Massage TherapistsEstablish and maintain open, collaborative relationships with all employees and ensure employees do the same with one anotherEfficiently manage scheduling demands with a sense of urgencyBuild, maintain and optimize team schedules to maximize productivity, efficiency and profitability – scheduling optimization is a top priority!Proactively resolve guest issues and employee relations in a manner reflective of The NOW Brand TruthsMaintain a culture devoted to treating others well – guests and team members alike. Guest and team member satisfaction are essential to our business and set us apart!Address internal reviews in a timely manner, coaching others as appropriateManage team member performance/improvement via documentation of incidents and delivery of feedbackUnderstand key revenue and cost drivers, and make business decisions to grow sales and optimize expensesLead by example in promoting services, enhancements, membership, and retailPerform accounting support duties, such as recording daily cash flow, managing the payroll process, and owning the boutique inventory processIdentity any facility maintenance/repairs needed and work with leadership to addressUphold our high standards of cleanliness, safety, and compliance (including massage therapy laws)Work with franchise owners to plan and oversee promotions and collaborations with local businessesQUALIFICATIONS2 years of management experience2 years of industry or likeminded business experience (operating a fast-paced, high-volume business, preferably in a personal service field)Familiarity with membership programs and/or wellness industry experience preferredProven track record in sales and building a recurring guest base with a sense of communityBusiness acumen: ability to quickly digest information and make informed management decisionsExcellent communication, listening, and computer skillsAbility to work flexible hours including at least one weekend day, plus occasional nights and holidays – that said, work-life balance is important for all and the owners are committed to respecting a healthy balanceMust be a team leader and enjoy mentoring peopleWHY THE NOW LONG BEACHCompetitive salary bonus potentialAesthetically inspiring work environmentCompany subsidized health benefitsRetirement savings planMonthly cell phone stipendComplimentary monthly massageTeam member discounts, as well as discounts for Friends & Family2nd & PCH “insider” discounts at numerous neighboring businessesAmple free parkingA diverse culture where individuals support and celebrate one anotherPassionate franchise owners involved in the business on a day-to-day basis – you will work with the owners, not for themABOUT THE OWNERS:The NOW Long Beach is owned by a husband and wife team, who bring complementary skillsets to their NOW massage venture: Jamie brings her sales and marketing expertise to the day-to-day operations of the business, while Mike leverages his franchise-focused finance and transactional background to optimize reporting, compliance and other administrative elements of their boutiquesJamie and Mike first visited the NOW as customers in 2016. Six years later, they opened their first The NOW in Long Beach at 2nd & PCH – this location holds the honor of being the strongest opening of any The NOW boutique to date! In February 2024, Jamie and Mike opened a second location in Newport Beach’s Corona Del Mar neighborhood, and in November of this year (2025) they opened their third location in Laguna Niguel, with more locations on the way. They are devoted to building a company, not just opening locations, and believe in investing in the infrastructure necessary to support boutique GMs and their teams, while creating long-term career opportunities with growth potential The Company is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. The NOW offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. The NOW has quickly become LA’s hottest new wellness destination for locals and globe-trotting influencers alike.The NOW has reimagined the accessibility of a walk-in neighborhood massage spot with the premium menu of services and beautiful design typically associated with upscale day spas. Each NOW boutique uses canvas draping to separate therapy spaces creating an airy feeling that adds to the soothing atmosphere. Natural wood surfaces and exposed beams are coupled with sheep skins, cactus galleries and crystal grids. All the elements are aligned to form the ultimate zen environment for optimum relaxation. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW is looking forward to bringing our thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.Restore Your Body. Reset Your Soul.
Salary : $72,000 - $85,000