Manager of Lead Generation

The Nitrous Effect™ is a unique cross-company collaboration of creative agencies that solves complex brand challenges better and faster than the traditional holding company model. The combinative power of our agencies helps us to develop and offer the innovative strategies and solutions that the world’s leading brands need to amplify their visions, advance their goals, and enrich their corporate cultures.

We are seeking a highly motivated Manager of Lead Generation to spearhead the development and execution of strategies to identify, engage, and nurture potential business clients, ensuring a robust pipeline of qualified opportunities for the sales teams. This position requires specialized understanding of B2B marketing channels, including managing both inbound demand generation and strategic outbound outreach programs.

This position is essential for ensuring a steady stream of qualified B2B leads, maintaining the quality of our critical lead database, and contributing directly to the each of our agencies long-term business growth by building successful partnerships with corporate clients.

Responsibilities

• Develop, execute, and refine comprehensive B2B lead generation campaigns encompassing both inbound demand generation (e.g., content marketing, digital advertising) and strategic outbound outreach (e.g., targeted account-based marketing, email strategies, networking, and industry events).
• Oversee the integrity, hygiene, and segmentation of the entire lead database within the CRM and marketing automation tools. Ensure data accuracy to maximize campaign effectiveness and report reliability.
• Qualify leads through detailed needs analysis, ensuring alignment with sales objectives and agency offerings. Design and maintain efficient lead nurturing processes that present creative solutions tailored to complex business needs.
• Identify and research decision-makers and key contacts at potential client companies, ensuring data is accurately reflected in the database.
• Collaborate closely with sales, creative, and account teams to align lead generation efforts with overall business growth strategies.
• Manage and leverage CRM and marketing automation tools to organize, track, analyze, and optimize B2B lead data for continuous process and campaign improvement.
• Stay current with B2B industry trends and agency service innovations to anticipate market shifts and client needs.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 3-5 years of demonstrated success in B2B lead generation or sales roles within a creative agency or similar environment.
• Proven expertise in managing both inbound and outbound lead generation programs.
• Deep experience with CRM, lead generation, and marketing automation platforms, specifically managing the lead database and data quality.
• Strong understanding of B2B marketing, outreach, and relationship development tactics.
• Analytical skills to interpret market data and optimize campaigns.
• Excellent verbal and written communication abilities for business outreach and relationship building.
• Ability to manage deadlines and multiple projects in a dynamic, fast-paced setting.
• Ability to comprehend the various positioning, brand promises and voices of multiple agencies and seamlessly alternate between them as required.
  
  

The Nitrous Effect is an Equal Opportunity Employer